https://www.overclock3d.net/news/gpu_displays/sapphire_s_radeon_rx_5700_xt_nitro_has_appeared_at_retail/1
 
Sapphire is preparing to release one of its next Radeon Navi series graphics card, bringing AMD's RX 5700 series to new heights with a new high-end model called the Nitro+. 

With this new graphics card, Sapphire plans to offer users a larger cooler than its dual-fan Radeon RX 5700/5700 XT Pulse, offering users an extended triple-fan cooler with their Nitro +. Judging from the images below, which come via Amazon France, Sapphire's Nitro+ ship with a cooler design that includes a backplate. We can also see that the heatsink extends beyond the GPU's PCB and offers users an "alternate spinning" fan design. 
 
Amazon France Lists the Sapphire RX 5700 XT Nitro+ with a €479 price tag. Sapphire's high-end RX 5700 XT Nitro+ is expected to release later this month. 
 
It's a good looking video card. I hope the performance is also good. 
 

Cool GTX
the field is crowded - we need to see some reviews & see whose card is the best

Crowded? With 4 others? There are reviews of the other 4 (with a Sapphire model being one of those 4), and that Sapphire model is consistently well reviewed. I have no doubt that this version will also be well reviewed.

The performance between each one is largely the same. It's almost purely temperature, noise, and availability (and thus price) which differentiate them. The AMD reference card runs hot and is noisy. The AIB cards have the same performance (within margin of error) but do not run hot and are not noisy. They are cards with RTX 2070 performance for less than RTX 2070 price without out-of-the-box ray tracing support (which may or may not matter to each individual person).

What "we" really need is for stock to become available. AIB 5700 XT stock should start becoming more widely available in 2 to 6 weeks.

Currently the best RX 5700 XT cards (according to reviews) are the Sapphire RX 5700 XT PULSE and the Gigabyte RX 5700 XT. The Sapphire PULSE is just simply good in every way buy not necessarily exceptional in any one area. The Gigabyte card is also simply good, and is really easy to take apart and service, but is a bit longer since it is a 3 fan card. The MSI RX 5700 XT Evoke is poorly reviewed due to some ridiculous cost-cutting decisions, even though it performs well. I haven't seen any reviews for the ASRock card.

Another great looking card from Sapphire. Close second behind the XFX version which is the prettiest card on the market, right now.
 
If all other cards perform roughly the same, the Nitro + should outclass the competition.