Philips Releases 288E2UAE Monitor: 28" 8-bit IPS, 4K, 60 Hz, 4 ms, 119% sRGB - $300 | TechPowerUp
 
Philips today via its distributor MMD announced the 288E2UAE Monitor, a cost-effective 4K monitor with a 28" diagonal. The monitor features a native 8-bit display (10-bit FRC) with a pretty run-of-the mill 60 Hz refresh rate, 300 cd/m² luminance and 1000:1 static contrast for its 4K resolution. The 4 ms response time won't earn it any accolades, but that's to be expected on a 4K resolution monitor that is expected to retail for around $300. The 119% sRGB and 106.9% NTSC coverage sit above the mainstream monitors for color reproduction, but likely won't be enough for content creators - despite the monitor's color accuracy of DeltaE < 2.

I/O wise, the Philips 288E2UAE offers a 5x USB 3.2 hub, configured at 1x upstream and 4x downstream ports, 1x HDMI and 1x DisplayPort, alongisde 1x 3.5 mm audio output and 2x 3 W integrated speakers. The display further features an anti-reflection coating, and firmware-based EasyRead, Flicker-free and LowBlue technologies.
 
I would not use this monitor for gaming at 4ms response time, but I think it would be a great 4K business monitor. 
 

 
 

Not much can overpower 4K60Hz at the moment so as long as the color gamut isn't atrocious this should be a pretty good monitor for the price.