Re: Nvidia does it again
2017/04/07 11:47:41
(permalink)
I'm surprised how many people on the internet fail to see Nvidia's strategy here.
"AMD Vega must be really good, Nvidia is on their heels!"
"Nvidia is screwing us!"
"Nvidia is dumb, they have dumb marketing."
Nvidia's behavior the last few months (1080 Ti release, price drops, Titan Xp) is a classic case of price discrimination. It has nothing to do with Vega. Nvidia is actually very smart for doing this. Most people who were willing to spend $600-800 on a GTX 1080 have already done so. Lowering the price now saturates the demand for those who were only willing to spend $500-600. They were able to get $600-800 from some people, and now $500-600 from others. It's called price discrimination and I'm surprised the internet doesn't see it. Nvidia isn't screwing us. They're doing something painfully obvious and there's enough information out there for everyone to make an informed purchasing decision. If you purchased a Titan XP and got mad about 1080 Ti or Titan Xp, then you failed to take history into account. Remember Kepler? Pascal and Kepler have been nearly identical in this regard, minus the change in the number series for the refresh. Nvidia also isn't dumb when it comes to marketing. They're trolling the community with their naming-scheme and I find it funny. They saw that guys like Linus were calling Titan X Pascal the Titan XP, so they went ahead and named the full GP102 card the Titan Xp to cause confusion just for the fun of it. Do you really think that would impact the sales of a $1200 graphics card? No. Someone bent on buying a $1200 card will not change their purchasing decision because of a product name. This isn't the low-end GPU market (RX 400 series from AMD) where people base their purchasing decisions based on a 1FPS difference or a brand name.
In other words, the internet as a whole completely misunderstands Nvidia and it's sad, yet comical seeing all of the outrage.
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