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Microsoft's Activision-Blizzard Acquisition Hits UK and EU Regulatory Hurdles

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rjohnson11
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2022/09/16 04:14:00 (permalink)
https://www.techpowerup.com/298945/microsofts-activision-blizzard-acquisition-hits-uk-and-eu-regulatory-hurdles
 
Microsoft's USD $68.7 billion acquisition of Activision-Blizzard is running into hurdles with competition regulators in both the UK and the EU, with both Brussels and London hinting at a thorough investigation into the impact the acquisition will have on competition in their respective markets. Microsoft is already a game publisher under Microsoft Games Studio, and makes at least two leading gaming platforms—the Xbox and Windows PC; whereas Activision-Blizzard own a constellation of dozens of game developers, and a mountain of IP over some of the most valuable game franchises of all time.

Britain's Competition and Markets Authority has hinted that the acquisition warrants a "second-phase investigation" since it has concerns that the deal would "result in a substantial lessening of competition within a market or markets in the United Kingdom." Over in Brussels, the EU market regulators, too, are taking a closer look at what the deal could entail for European consumers. Sony Computer Entertainment is particularly unhappy with the acquisition, and is the primary source of opposition to the deal that's invoked by regulators. Sony fears that with this acquisition, Microsoft will be in a position to deny popular game franchises such as "Call of Duty" to the PlayStation platform, and will have too much control over whether Sony can deliver an experience comparable or better than that of the Xbox.
 
I think Microsoft should propose some guarantees for Sony gaming platforms.  

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    Hoggle
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    Re: Microsoft's Activision-Blizzard Acquisition Hits UK and EU Regulatory Hurdles 2022/09/16 10:52:01 (permalink)
    rjohnson11
    https://www.techpowerup.com/298945/microsofts-activision-blizzard-acquisition-hits-uk-and-eu-regulatory-hurdles
     
    Microsoft's USD $68.7 billion acquisition of Activision-Blizzard is running into hurdles with competition regulators in both the UK and the EU, with both Brussels and London hinting at a thorough investigation into the impact the acquisition will have on competition in their respective markets. Microsoft is already a game publisher under Microsoft Games Studio, and makes at least two leading gaming platforms—the Xbox and Windows PC; whereas Activision-Blizzard own a constellation of dozens of game developers, and a mountain of IP over some of the most valuable game franchises of all time.

    Britain's Competition and Markets Authority has hinted that the acquisition warrants a "second-phase investigation" since it has concerns that the deal would "result in a substantial lessening of competition within a market or markets in the United Kingdom." Over in Brussels, the EU market regulators, too, are taking a closer look at what the deal could entail for European consumers. Sony Computer Entertainment is particularly unhappy with the acquisition, and is the primary source of opposition to the deal that's invoked by regulators. Sony fears that with this acquisition, Microsoft will be in a position to deny popular game franchises such as "Call of Duty" to the PlayStation platform, and will have too much control over whether Sony can deliver an experience comparable or better than that of the Xbox.
     
    I think Microsoft should propose some guarantees for Sony gaming platforms.  




    The idea of guarantees is a good idea but it does face some hurdles since they can't say the Xbox exclusive games will now come out on PS5. It's also risky to promise a game series will have X number of games released on both the Xbox and Playstation since games series like Call of Duty are not as big as they once were. Not to say I think they would cancel Call of Duty games but I could see it getting a release window go from yearly to every two years.

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