https://wccftech.com/intel-market-9th-gen-core-i3-i5-cpus-better-than-3rd-gen-amd-ryzen/
 
Intel isn't in the very best market position as of right now, their processors have been crushed in every segment and are losing significant market share to the point where even Intel's CEO doesn't want to focus on keeping a higher market share going forward. There's a lot that went wrong with Intel, from 14nm production issues to security vulnerabilities to completely being crushed in perf per dollar against AMD's Ryzen lineup and yet not trying to be competitive at all. Even the recent 10th Gen X-series launch had just 6 hours of fame after which it was entirely eclipsed by the AMD Ryzen Threadripper 3rd Gen launch, so much so that Intel's ex-engineer, Francois Piednoel went ahead to call it the dumbest launch in the history of Intel.
 
The key reason why they are stated to be better is that both KF chips stated here, boost up to 4.60 GHz and can be overclocked to 5 GHz with ease. Intel also talks about good driver support but we don't know why that matters here in these comparisons. Ok so back to the comparisons made, an Intel 6 core, non-multi-threaded chip being better than an AMD 8 core / 16 thread chip is just way too misleading. Intel has the frequency advantage but we saw in our recent benchmarks how that advantage was lost with AMD now leading the IPC charts versus many iterations of Skylake. Intel may have a slight (up to 5%) advantage in games but a 6 core / 6 thread chip leading in content creation and office workloads is just false marketing.
 
But one thing is set, whatever Intel markets their chips as from this point on, it won't matter to AMD much as they have a solid roadmap ahead of themselves and if Intel was thinking that the worst was over, then they surely aren't ready for 2020 and beyond considering what AMD has in their pockets with future Zen cores.
 
It's sad in my opinion that Intel now has to push poor and inaccurate marketing to sell their CPUs.  

Marketing - "sell the sizzle ... not the steak"
 
I'm sure the Legal department gave this the once over ...  we have testing that proves ......
 
 

Well, if Intel says so, it must be true. I don't see a reason not to believe them.

any advantage Intel might have had in terms of software/driver/gaming related is likely to disappear, if AMD can overpower it despite all that.
 
Perhaps Intel has been untouched at the top for so long they forgot how to really compete, and once that stopped being true, they don't know what to do.

Yeah Intel has lost it, AMD has caught up so much and is doing fantastically now.
Not only that but they have ARM to compete with and are losing their marbles under the pressure.
But that is what 10 years of no competition does to you, makes you arrogant and complacent.
I just hoe AMD doesnt get full of itself now. they still need something to take on Nvidia and badly in the upper end as while the 5700XT is a great GPU we need something that can compete with the RTX 2080Ti

well also gaming.... but barely.