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Hot!Intel CEO Bob Swan thinks the industry should stop focusing on benchmarks

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vegajf51
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2020/06/03 04:28:43 (permalink)
CEO of@intel, Bob Swan, suggests that this is a moment in time where the industry can pivot away from benchmarks. https://youtu.be/ADGswhzW-L0?t=277…
 
I read this as: fewer benchmark numbers from Intel on future products. Qualitative, not quantitative, seems so be Intel's future.

 
https://twitter.com/IanCutress/status/1267779338348396550
 
Not liking the sound of that, AMD started saying the same thing shortly before Bulldozer launched.... we all know how that turned out. :-(
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    GTXJackBauer
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    Re: Intel CEO Bob Swan thinks the industry should stop focusing on benchmarks 2020/06/03 06:16:17 (permalink)
    "Don't pay attention to the performance gaps" - Said the man behind the curtain (facepalm)

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    #2
    rjohnson11
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    Re: Intel CEO Bob Swan thinks the industry should stop focusing on benchmarks 2020/06/03 07:23:52 (permalink)
    I think 2021 will be the year that Intel can start recovering from their old 14nm production. So of course Intel will say that while AMD Ryzen continues to be very well. 

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    Cool GTX
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    Re: Intel CEO Bob Swan thinks the industry should stop focusing on benchmarks 2020/06/03 08:06:04 (permalink)
    interesting

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    CraptacularOne
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    Re: Intel CEO Bob Swan thinks the industry should stop focusing on benchmarks 2020/06/03 08:38:25 (permalink)
    vegajf51
    CEO of@intel, Bob Swan, suggests that this is a moment in time where the industry can pivot away from benchmarks. https://youtu.be/ADGswhzW-L0?t=277…
     
    I read this as: fewer benchmark numbers from Intel on future products. Qualitative, not quantitative, seems so be Intel's future.

     
    https://twitter.com/IanCutress/status/1267779338348396550
     
    Not liking the sound of that, AMD started saying the same thing shortly before Bulldozer launched.... we all know how that turned out. :-(


    I doubt very much Intel is going to have a disaster the size of AMD's Bulldozer architecture on their hands. Intel still has the performance advantage in games and they can still clock their CPUs much higher to make up a lot of the ground lost on productivity tasks. Intel's real fault is only having a 10 core part available on their mainstream platform. Even with their clock speed advantage there is just no way for them to compete with a 12 or 16 core part in productivity tasks. Of course comparing a 10 core CPU to a 12 and 16 core CPU there is going to be quite a gap in multithreaded applications like video rendering and other productivity benchmarks. The tables turn and rather sharply I might add when you look at gaming performance however.
     
    AMD's biggest flaw in their chiplet approach is latency in CCX to CCX. There is really no way around that since they are forced to use their "Infinity Fabric" to communicate between each CCX on the CPU. AMD is doing great in forcing Intel's hand in offering mainstream more than just quad core refreshes but just from a business standpoint, they don't have nearly the resources Intel does to spend on R&D. I do hope they remain competitive for as long as possible as Intel has already shown us they will not innovate on their own. They need a competitor keeping them on their toes. 

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    kougar
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    Re: Intel CEO Bob Swan thinks the industry should stop focusing on benchmarks 2020/06/03 14:16:19 (permalink)
    I didn't realize the Intel CEO was the silly executive who thought this would be a good idea. But sure, since he wants to talk about platform benefits... what are Intel's benefits? 
     
    I can name AMD's platform benefits:
     
    • PCIe 4.0
    • All AMD chips are unlocked
    • M.2 slot has direct PCIe 4.0 access to AMD's CPU, Intel only offers direct PCIe access on its HEDT platform
    • AMD offers higher official DDR4 frequency support
    • Zen 4 will be DDR5, 1-2 generations before Intel
    • Zen 4 on 5nm will have a higher transistor density than 10nm Intel chips
    The 10-series already is uncompetitive below the 10600 which costs more than the AMD option, the 10400 can't compete in any category whatsoever. And Zen 3 launches later this year. 


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    Sajin
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    Re: Intel CEO Bob Swan thinks the industry should stop focusing on benchmarks 2020/06/03 16:47:41 (permalink)
    This is funny. 

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    owcraftsman
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    Re: Intel CEO Bob Swan thinks the industry should stop focusing on benchmarks 2020/06/03 20:43:41 (permalink)
    Sajin
    This is funny. 


    Yep, the title of the thread made me laugh

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    Nereus
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    Re: Intel CEO Bob Swan thinks the industry should stop focusing on benchmarks 2020/06/04 18:06:15 (permalink)
     
    *smh*  oh dear, that is definitely not a good sound bite from the Intel CEO.
     

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    revenantx02
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    Re: Intel CEO Bob Swan thinks the industry should stop focusing on benchmarks 2020/06/05 23:25:36 (permalink)
    I remember working retail.
    Each year Intel would roll out their training, and have secret shoppers come in and test the store.
    They would deduct points if you didnt quote how much Intel beat AMD in benchmarks.
    Luckily I worked on the IT side, so didnt have to sell anything.
    #10
    Hoggle
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    Re: Intel CEO Bob Swan thinks the industry should stop focusing on benchmarks 2020/06/06 02:40:03 (permalink)
    In a way I agree as long as it's the synthetic benchmarks that he feels we should stop focusing on. Sometimes you give people huge differences on a benchmark score when in reality the difference is only like a half second. The real world benchmarks to me are more important but still it needs to be clear how much time is saved instead of a magical number score that nobody can really understand how it's came up with.

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    Brad_Hawthorne
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    Re: Intel CEO Bob Swan thinks the industry should stop focusing on benchmarks 2020/06/06 04:02:17 (permalink)
    Hoggle
    In a way I agree as long as it's the synthetic benchmarks that he feels we should stop focusing on. Sometimes you give people huge differences on a benchmark score when in reality the difference is only like a half second. The real world benchmarks to me are more important but still it needs to be clear how much time is saved instead of a magical number score that nobody can really understand how it's came up with.

    It's being disingenuous though. They've been pushing benchmarks as much as anyone has over the last 2 decades. No matter what they do, company marketing will put the best face on it. It's what companies do. If the benchmarks are not advantagous, they'll play some other game to show off cherry picked results. This isn't an Intel only issue. It's a chronic problem in all tech companies.
    #12
    GTXJackBauer
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    Re: Intel CEO Bob Swan thinks the industry should stop focusing on benchmarks 2020/06/06 08:17:07 (permalink)
    Brad_Hawthorne
     
    This isn't an Intel only issue. It's a chronic problem in all tech companies.




    Agree. 
     
    Isn't that borderline false advertising or what they do and get away with from a loop hole?

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