https://videocardz.com/newz/nvidia-has-sold-160k-geforce-rtx-40-graphics-cards-already-but-stores-are-still-full-of-rtx-4080s
 
First estimates on RTX 40 series sales have been shared by a few sources, but even despite impressive numbers, retailers are worried it may not as popular a choice as RTX 4090.
 
According to Wccftech and Chi11eddog, the RTX 4090 has sold 130K units already, 5K more since yesterday’s report from GamerNexus. That is indeed an impressive number for such an expensive graphics card, but it also reveals one problem, which is a lack of competition from other companies and NVIDIA itself. Chances are if someone is willing to spend more than 1000 USD on a graphics card, he would rather pick RTX 4090 instead, which costs ‘just’ a few hundred dollars/euro more than RTX 4080. This is reportedly true for many retailers who were struggling to sell the launch stock of RTX 4080 this week, which was not the case with RTX 4090.
 
As reported by MLID, retailers would sell RTX 4090 cards faster than RTX 4080, oftentimes being left with 1/2 or 1/3 of the launch stock. Consumers complain that RTX 4080 is simply not good enough to justify its price.
 
The RTX 4080 is the primary competitor for the upcoming AMD Radeon RX 7900 series. Being left with an overpriced option, gamers may choose competing products instead. Not to mention the fact that AMD cards are simply going to cost less. However, AMD’s main problem has always been the low launch stock, and thus far, the company made no promises about how many cards will be ready for launch.
 
Personally I believe the RTX 4090 and RTX 4080 are overpriced. However for performance I think the RTX 4090 is preferred. It should be interesting to see what AMD next gen GPU performance will be like. 

I have a feeling that once RX 7900 launches, 4090's will magically be back on shelf.

Hoggle
I feel that at a point the 4080 is too expensive and people who can afford a $12,000 graphics card are going to go with a 4090.

Yep, that is why nvidia priced the 4080 so high. To convince people into buying a 4090 because what’s another few hundo at that point.

Brad_Hawthorne
When Nvidia quotes sales, they don't mean to the customer, they mean to their retail partners. Those cards still aren't all sold yet. It's a nuanced game they're playing with the statement. You could have Nvidia theoretically stating millions of unit sales, but all of them could technically be sitting on retail shelves unsold to the end customer. It means little more than prioritized shelf presence at a brick and mortar stores and a lot of inventory sitting at internet based sale site warehouses.

FACTS!


Can't wait for the fire sales of 2023 or 'lightening'!