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Activision Blizzard games have lost 60 million active users over the last year

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rjohnson11
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2022/04/26 02:56:40 (permalink)
https://www.kitguru.net/gaming/matthew-wilson/activision-blizzard-games-have-lost-60-million-active-users-over-the-last-year/
 
For Q1, Activision Blizzard earned revenue of $1.77 billion, compared to $2.28 billion during the same period last year. Net bookings, meanwhile, amounted to $1.48 billion, down from $2.07 billion last year. In-game net bookings came in at $1.01 billion, a decrease from $1.34 billion.
 
The biggest hit, however, comes in the form of active player numbers. The publisher’s overall monthly active users fell from 435 million in Q1 2021, to 372 million in Q1 2022, losing roughly 63 million active players over the course of the past year. This includes 50 million players ditching the Call of Duty franchise, in part due to unpopular Warzone updates, as well as low sales for Call of Duty: Vanguard.
 
With such drops in revenue, sales and player numbers for the publisher’s biggest franchise, investors are all the more likely to vote in favour of the sale to Microsoft. Currently, the proposed acquisition is going through regulatory checks and the deal has a 30th of June 2023 deadline to complete.
 
In my opinion it remains to be seen if Microsoft can help the company innovate and turn out more money making gaming ventures. 

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    aka_STEVE_b
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    Re: Activision Blizzard games have lost 60 million active users over the last year 2022/04/26 04:49:29 (permalink)
    I read it was closer to 100 million lost...
     
    Very similar to EA  & BF --> put out a crap game ,whether it's COD or BF ,  & players drop out and don't play it. 
      Seems like this would be common sense to these guys after all the years, but nope. 🤦‍♂️🤷‍♂️

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    Afterburner
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    Re: Activision Blizzard games have lost 60 million active users over the last year 2022/04/26 05:05:39 (permalink)
    aka_STEVE_b
    I read it was closer to 100 million lost...
     
    Very similar to EA  & BF --> put out a crap game ,whether it's COD or BF ,  & players drop out and don't play it. 
      Seems like this would be common sense to these guys after all the years, but nope. 🤦‍♂️🤷‍♂️


    I agree. 

     
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    yaymz
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    Re: Activision Blizzard games have lost 60 million active users over the last year 2022/04/28 13:23:23 (permalink)
    rjohnson11
    In my opinion it remains to be seen if Microsoft can help the company innovate and turn out more money making gaming ventures. 


    Agreed.  Speaking specifically about the Blizzard side of the business, innovation is just stale.  Regurgitating Diablo, going mobile, more WoW expansions just isn't cutting it and it shows by how much they are hemorrhaging customers.  
     
    Assuming the Microsoft deal goes through, I feel like it could be a good time to change their business model.   I think a good idea would be to offer an unlimited Spotify/Netfilx model for $9.99/mo. which would include exclusive content and also have free to play licensed options from creators (think Steam/Epic store).
     
    200m users * $9.99mo * 3months = $6bn (vs $1.7bn) in Qtrly rev...  Boom problem solved.  

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