So, what is it going to be ?

Probably be a queue.

In general (not EVGA), I foresee more pay-to-play "preferred gamer access" subscription schemes.  Allows companies to rake in the dollars even when there is a limited supply and/or take money from those who do not end up buying anything.

Should be open to Elite Members first but drawings should be random. 2/3rds to Elite Members 1/3rd to general.
 
Open sign-ups for 24 hours.  Over the next 48 hours examine the data and scrub those with same address, multiple sign-ups, etc. Then launch the queue.

If the 40xx series "launches" in 2022, it will be a paper launch.  

Despite all the 'rumors' and "leaks," officially NVIDIA has said nothing on the upcoming 30 series update releases much less the 40 series, which is too far out timewise.  They may announce/launch something at CES on the 30s and they may give us a release date or it may be TBD.  So, as stated above, the best bet is to follow the tech news, EVGA news, and the forums.
 
As far as the queue system, I don't believe it will change much from its current configuration with a possible exception that it may be closed periodically to let stock catch up to demand. 
 
To quote something I wrote earlier, "I think the continuing shortage, which is fueling the desperate demand, is going to make the last few release/queue days we've had here appear tranquil.  With the upcoming release days, it is going to resemble starving hyenas on a carcass."

ty_ger07
Imagine that consumers cause that to happen, pay the ridiculous prices, and hurt their own marketplace, instead of just living their lives and appreciating what they have.

True, particularly the last clause of your sentence. 
 
 

mizzer
Should be open to Elite Members first but drawings should be random. 2/3rds to Elite Members 1/3rd to general.
 
Open sign-ups for 24 hours.  Over the next 48 hours examine the data and scrub those with same address, multiple sign-ups, etc. Then launch the queue.

I think a lot of companies would do well to look at how Newegg does the Shuffle. There's like a 2-hour window of time during which one may submit preferences for that day's shuffle of what one would be willing to buy if selected. Then, hours later, you get an up-or-down email notifying you that you weren't selected. Or you were selected. If you were selected, you then have a fairly generous window during which you may log in and complete the purchase.
 
This eliminates the retardation we see with, for example, AMD's online store drops, where thousands of real people and probably thousands of bots compete for a place in a queue to enter the store and buy anything that's not nailed down. It's all over in 2-3 minutes, and there are massive problems with the website not working right, the website glitching out while people actually got in, added a cart to their queue, and were attempting to check out. Then there are people who actually did manage to check out only to have some issue with their payment method result in their order being canceled with no recourse. Or, their order gets cancelled after it was completed just because AMD or their vendor who administers the program oversold that card and they don't actually have one reserved for a particular completed order, so they just void the order. All of this with no recourse.
 
Having a window of time where everyone who registered within that window is treated the same is a great system. Not having to play games with the web browser and hope the server is handling the crush of people all trying to complete transactions at the exact same time is great.
 
Other than the fact that most people are not selected each day in the Shuffle, it's otherwise a fairly painless and, therefore, fairly frustration free system. I was so used to not being selected on days that I submitted (ie: days where they had EVGA 3080 or 3080ti in the shuffle) that I was actually quite shocked when I got the selection email and was able to buy the 3080ti FTW3.
 
My suggestion to EVGA would be that in the next launch they open queue submissions the day prior to the general launch for Elite members, and then at the end of that day all submissions are ordered randomly into the queue. Then on official launch day, anyone who didn't or couldn't submit for the queue the first day are ordered into the queue randomly at the close of that day. The crush of people registering would be gone hopefully by that point, so submissions on subsequent days could just be added on a first-come, first-served basis as it is now.
 
Some folks who are just sitting at their keyboard counting the seconds until it opens up on Elite launch day might be butt-hurt that their diligence and luck in having the web server actually work properly for them isn't rewarded with that coveted low queue placement, but relieving the burden on the web server of having thousands of people all frantically trying to queue up at the exact same time would be worth it. Being able to queue up at any point during that day and be treated the same as anyone else on that day, while having the experience be painless and functioning properly, would be worth it.
 
And I really do think they need to maintain the limit of two SKUs per account. After reading so many stories of people who queued up early on day 1 for everything they could sign up for, then actually buying all of these as their notifications came in and they sold them off to friends, flipped them on eBay, etc. while others who just wanted one card for themselves still had nothing because they were a few minutes behind on launch day, I think it's for the best. The queue system isn't meant for people to make money scalping cards; it's meant to get cards into the hands of gamers at non-ridiculous prices, or at least should be. Queue up for the card you actually want, then wait your turn.

Posted by an EVGA employee:
https://forums.evga.com/Q...uestions-m3505893.aspx

EVGATech_MatthewC
Hello,

Just to confirm, our current queues are closed with no current ETA on when they will again be open. We are still trying to fulfill the current queues before opening them back up. As for any future products, we have not announced anything at this time. If we will have a queue for future products, elite members will get 24 hour access to join before non-elite members.

Honestly, I pray that we won't get to know, since if Nvidia thinks it's even remotely a good idea to release an entirely new generation of cards when they can't get the last 3 into any actual gamer's hands at msrp (or just at all period) then they're absolutely bonkers. 
 
When, and only when, they can manage to make things get to the point where you can walk into any major retailer and see all the different types of GPUs on the shelves and be able to buy them at MSRP should they even begin to start thinking about the 4000 Series of cards.

Just sign up for multiple queues ?