Asus ROG Joins the Expensive Cables Club with ROG CAT7 Cable | TechPowerUp
 
Cables, why is it that some people are so fixated about them? We've seen companies like Monster Cable base their entire business around them, yet most people don't even seem to know why they're buying expensive cables. Asus has now joined the club of expensive cable sellers with its new ROG CAT7 Cable, which has started to appear in various markets around the world.

In all fairness, Asus isn't asking for thousands, or even hundreds of dollars for their ROG branded cables, but a 1.5 metre cable will set you back in the region of $22, whereas a longer 3 metre cable comes in at around $37. An ROG branded velcro tie is included in the box as the only accessory. We're not sure that nylon braiding is going to be useful on an Ethernet cable, but Asus is at least using shielded STP wires, which suggests it should be a decent quality cable at the very least. It's worth keeping in mind that CAT 7 isn't recognised by the TIA/EIA as part of the Ethernet standard and offers no real world benefits over CAT 6A on a 10 Gbps or slower network.
 
Brand your name on a cable and increase the price. I guess that seems to work for some companies. 
 

Considering you can buy a Cat7 (S/FTP)  patch cable for $6.00 at Monoprice and if you wanted to, you could sleeve it yourself in any color for a couple of dollars.  I'd say that ASUS is out to lunch with that pricing.

ASUS, going the way of Monster branded cables. Trying to prey on suckers who don't know they could go to their local home improvement hardware store and get the same thing at a fraction of the price.