I'm truly curious on why people choose evga I want the best of the best and wanna know why they are

because of how they handle GPUS, shows they are a good company.

EVGA support is bar none the best in the biz. However when you cant get the parts sometimes you just have to do what you gotta do.

 
Well, this keeps coming up, so let me give some background on why I waited for the EVGA z590 and give some information. For me, EVGA is a company that cares more about its customers than any other company in this market by a long shot. Not only do they actually interact with them regularly (you can ask Jacob questions on twitter and even get a response...who else does that?) through twitter, twitch, the forums, the website, youtube, etc. but they actually stand behind their products with industry-leading warranty and service. Do their parts brake sometimes? Sure, but they actually make it right. I've heard horror stories from every company out there and while some people have been horribly unlucky with RMAs even through EVGA, I've never seen EVGA not do everything possible to make it right. So that's the sort of behavior that makes me comfortable with their products.
 
Now lets talk price and specs:
 
EVGA z590 FTW: $429
Power phases: 17
Board Layers: 8
Memory sticks: 4
M.2 slots: 3

EVGA z590 Dark: $???
Power phases: 22
Board Layers: 10
Memory sticks: 2 (board set up for OC improvements)
M.2 slots: 2? (board set up for OC improvements)
 
ASUS ROG Maximus XIII Hero (WiFi 6E) Z590: $480
Power phases: 16
Board Layers: 6
Memory sticks: 4
M.2 slots: 4
 
ASUS ROG Maximus XIII Apex (WiFi 6E) Z590: $599 (this board is closer to the Dark in specs)
Power phases: 18
Board Layers: 10
Memory sticks: 2
M.2 slots: 4
 
ASUS ROG Strix Z590-E Gaming WiFi 6E: $359
Power phases: 16
Board Layers: 6
Memory sticks: 4
M.2 slots: 4
 
MSI MPG Z590 GAMING CARBON WIFI: $462
Power phases: 16
Board Layers: 6
Memory sticks: 4
M.2 slots: 3
 
GIGABYTE Z590 AORUS MASTER: $418
Power phases: 19
Board Layers: 6
Memory sticks: 4
M.2 slots: 3
 
ASRock Z590 TAICHI: $459
Power phases: 14
Board Layers: 6
Memory sticks: 4
M.2 slots: 3
 
Now, things like USB connectivity, WiFi, NIC requirements, etc. are all going to be dependent on your use case and what works best for you. I just picked some items that were important to me and speak to the quality of the board. You'll notice the two highest price boards (assuming Dark is up there) only have 2 DIMM slots: that's because you can OC 2 DIMMs easier than 4 and those two boards are all about that OC.
 
You can see that of the boards in the price range of the FTW, none of the others use an 8-layer PCB. that thing feels solid in your hands and theoretically, they had to run traces less distance by using more layers (according to the marketing anyway), and that allows for more stable operation. I can say that if that is true about shorter traces, than their claim is true. I can also say (as an EE) that the board with more layers almost definitely cost more to manufacture (vendor to vendor may cause variation here, but if EVGA went to the same vendor and asked for a 6 layer board and and 8 layer board, the 8 layer is more expensive). This just speaks to the quality of the board.
 
Now you factor in that the boards look fantastic, the specs and quality are right up there with (mostly exceeding) the other boards in the price range and I don't understand how people think the EVGA boards are priced that much above others or anywhere near outlandish. I'm not a marketing guy, but it seems like their price targets fit with the other items on the market and speak to their quality. 
 
I doubt I covered every other board in the range and I didn't intend to cover all the specs (go ahead and google to your delight lol), but I keep seeing the question asked, so I wanted to answer it.

I have an entire Strix system, including case which I am going to be giving to my wife (who am I kidding, she already took it) and building an entire EVGA set up mostly because of the way they are handling the GPU shortage with the queue system.  It's not instant gratification but at least I know I'll get one eventually.  A company that does that deserves props in my book 

I like EVGA cause I can buy Graphics card only rather than a bundle
 
 

because they are the only one still that has implemented a queue type system for actual people to try to get a card ....

I like ROG products but the support is lacking with them if you have trouble compared to EVGA. The ROG forum is not monitored by staff and just more of a mess and support when you do reach out just lacks the same level of customer care. This is coming from experience with EVGA before I was a moderator and I don’t contact EVGA saying I am a moderator even now.

Also I agree the flexibility EVGA gives consumers to change coolers and thermal pads is nice. Most others that voids the warranty (just make sure you keep the original cooler to replace in case you have to send it back)

I will answer you on what I have seen about me with asus, well ... I state that asus also produces products of the highest quality but ... Absolutely ZERO customer support, zero SOCIAL, zero zero and subzero. They sell you the product, after which you are in nobody's hands. I have had asus products, including a 3080 rog strix 3080 OC which I sold to stay in EVGA. Last bad episode with Asus dates back to November 2020. Purchase a 3080 tuf oc on their official shop, very happy. They even ship the same evening. The next day I see that the tracking is strange, DHL says that he cannot deliver the shipment due to lack of data and contact details, the package comes back. Contact DHL, he tells me that Asus only has my name on the delivery note, no surname, no street, no city ... Nothing! Asus contact, asus shop chat, messages, calls, emails, social networks, open tickets ... nothing. There is no way to contact anyone, you call by phone they tell you "we will turn it over to the competent department, we can't do anything". Nobody can do anything in Asus. On the same story, you send an email and they answer you after days and days. Meanwhile, the package goes through DHL sorting centers to return to asus 3 days later. They tell me don't worry, let's edit the data and send it back. Still other days pass, I contact them in every way, but nothing. Finally, after two weeks, I open a Paypal dispute for a refund and it is accepted in less than 30 minutes. Moral of the story, never again asus. They can stay where they are. There is not only the product, there are people who buy and a community of enthusiasts behind it. Communication in 2021 is the basis of everything but they are still in 1990! I prefer to have 10mhz less boost on a product instead of suffering the pains of hell in case of need. I hope this never happens with Evga.

supaflowinz
because of how they handle GPUS, shows they are a good company.

^ this

Nike_7688
 
Well, this keeps coming up, so let me give some background on why I waited for the EVGA z590 and give some information. For me, EVGA is a company that cares more about its customers than any other company in this market by a long shot. Not only do they actually interact with them regularly (you can ask Jacob questions on twitter and even get a response...who else does that?) through twitter, twitch, the forums, the website, youtube, etc. but they actually stand behind their products with industry-leading warranty and service. Do their parts brake sometimes? Sure, but they actually make it right. I've heard horror stories from every company out there and while some people have been horribly unlucky with RMAs even through EVGA, I've never seen EVGA not do everything possible to make it right. So that's the sort of behavior that makes me comfortable with their products.
 
Now lets talk price and specs:
 
EVGA z590 FTW: $429
Power phases: 17
Board Layers: 8
Memory sticks: 4
M.2 slots: 3

EVGA z590 Dark: $???
Power phases: 22
Board Layers: 10
Memory sticks: 2 (board set up for OC improvements)
M.2 slots: 2? (board set up for OC improvements)
 
ASUS ROG Maximus XIII Hero (WiFi 6E) Z590: $480
Power phases: 16
Board Layers: 6
Memory sticks: 4
M.2 slots: 4
 
ASUS ROG Maximus XIII Apex (WiFi 6E) Z590: $599 (this board is closer to the Dark in specs)
Power phases: 18
Board Layers: 10
Memory sticks: 2
M.2 slots: 4
 
ASUS ROG Strix Z590-E Gaming WiFi 6E: $359
Power phases: 16
Board Layers: 6
Memory sticks: 4
M.2 slots: 4
 
MSI MPG Z590 GAMING CARBON WIFI: $462
Power phases: 16
Board Layers: 6
Memory sticks: 4
M.2 slots: 3
 
GIGABYTE Z590 AORUS MASTER: $418
Power phases: 19
Board Layers: 6
Memory sticks: 4
M.2 slots: 3
 
ASRock Z590 TAICHI: $459
Power phases: 14
Board Layers: 6
Memory sticks: 4
M.2 slots: 3
 
Now, things like USB connectivity, WiFi, NIC requirements, etc. are all going to be dependent on your use case and what works best for you. I just picked some items that were important to me and speak to the quality of the board. You'll notice the two highest price boards (assuming Dark is up there) only have 2 DIMM slots: that's because you can OC 2 DIMMs easier than 4 and those two boards are all about that OC.
 
You can see that of the boards in the price range of the FTW, none of the others use an 8-layer PCB. that thing feels solid in your hands and theoretically, they had to run traces less distance by using more layers (according to the marketing anyway), and that allows for more stable operation. I can say that if that is true about shorter traces, than their claim is true. I can also say (as an EE) that the board with more layers almost definitely cost more to manufacture (vendor to vendor may cause variation here, but if EVGA went to the same vendor and asked for a 6 layer board and and 8 layer board, the 8 layer is more expensive). This just speaks to the quality of the board.
 
Now you factor in that the boards look fantastic, the specs and quality are right up there with (mostly exceeding) the other boards in the price range and I don't understand how people think the EVGA boards are priced that much above others or anywhere near outlandish. I'm not a marketing guy, but it seems like their price targets fit with the other items on the market and speak to their quality. 
 
I doubt I covered every other board in the range and I didn't intend to cover all the specs (go ahead and google to your delight lol), but I keep seeing the question asked, so I wanted to answer it.

This is a great breakdown, really appreciate it!

ROG are generally more expensive but money aside, i'd probably take ROG over EVGA 90% of the time. Asus is pretty darn competitive