HyperX Renews Sponsorship with Pokimane as Brand Ambassador | TechPowerUp
 
HyperX, the gaming division of Kingston Technology Company, Inc., today announced the re-signing of top female content creator Pokimane. Under the sponsorship, Pokimane will be using HyperX gaming headsets, keyboards, mice, and mouse pads exclusively in her streaming content and other marketing initiatives.

It was an easy choice for me to renew my partnership with HyperX after another incredible year with them," said Pokimane, content creator, HyperX ambassador. "My Cloud Alpha S headset already goes with me everywhere and I can't wait to see what HyperX creates in the future!" Pokimane began her streaming career as a League of Legends streamer after diverting from a chemical engineering career path. She rapidly became one of the top female content creators with successful channels across multiple platforms. As a HyperX brand ambassador, Pokimane will continue to help deliver the HyperX gaming story to her growing audience of more than 28 million fans.
 
"HyperX is proud to partner with Pokimane for another year," said Khoi Nguyen, influencer marketing manager, HyperX. "As a strong supporter of diversity in gaming and a long-standing sponsor of Pokimane, we believe it's important to elevate the women in this industry. We are looking forward to this continued alliance with Pokimane and developing new content and activations with our gaming peripherals - inspiring all gamers to achieve their best."

From top-tier headsets with legendary comfort and amazing audio, to keyboards designed for digital domination and mice providing the ultimate precision and accuracy, HyperX has all the peripherals to provide the best gaming experience. As a top female streamer, Pokimane understands the value of having reliable and high-performance gaming gear, making her an ideal partner and member of the HyperX family.
 
I think HyperX has a good sponsorship program. 
 

 
 

for sure, now its just a drop in the bucket to sponsor streamers rather than traditional advertisements. 

Ilikeguitars
for sure, now its just a drop in the bucket to sponsor streamers rather than traditional advertisements. 

I'd like to think that, but the reality is that the same agencies that handled ad buys are now negotiating streamer deals. They've been around for decades and know what kind of marketing budgets companies have. I guarantee that every dollar that was dedicated to traditional ad buys (and more) are now going to these streamers. They can deliver a targeted audience authentically, like a surgical sniper fire whereas traditional media buys were like shotgun blasts. Streamers and their managers know this, and they know they can charge top-friggin dollar for it.

Goodebye HyperX

what is a pokimane? :D