https://www.techradar.com/sg/news/amd-promises-big-navi-launch-wont-suffer-the-same-problems-that-befell-nvidias-rtx-3080-release
 
AMD has promised that its RDNA 2 Radeon RX 6000 graphics cards won’t suffer from stock shortages at launch - unlike Nvidia's RTX 3080 and 3090 cards. It’s been a frustrating time for buyers looking to pick up one of Nvidia’s new Ampere-based GPUs. Both the RTX 3080 and RTX 3090 sold out in minutes, with buyers having to contend with bots and scalpers to get their hands on the limited stock. 
Disappointed buyers have taken to social media to vent about Nvidia’s problematic launch, and one such comment drew a response from Frank Azor, AMD's chief architect of gaming solutions. 
 
In response to the Twitter post, which saw a user complain about not being able to pick up an RTX 3090 and going on to speculate that "$10 says AMD will be a paper launch too", Azor responded: “I look forward to taking your $10”. 
 
In in a follow-up tweet he added that AMD is "doing our best to set and meet proper expectations. We are listening, learning and adapting to offer the best experience we can." 
 
Azor’s remarks imply that those hoping to pick up a Big Navi GPU shouldn’t have too much of a hard time, and that the company won’t suffer from the same stock shortages as Nvidia. While we’re yet to see for ourselves, this makes sense. Nvidia has gambled by picking Samsung to fabricate its Ampere GPUs, and there’s still uncertainty surrounding the yield of the company’s 8nm process. AMD, on the other hand, will tap into TSMC’s proven 7nm manufacturing process, so it’s unlikely to face the same difficulties. 
 
Of course, it remains to be seen how AMD's Radeon RX 6000 GPUs will compete with the Nvidia RX 3080 on price. However, performance wise, it looks like AMD might give Nvidia a run for its money. AMD is expected to showcase its RNDA 2-based Radeon RX 6000 graphics cards on October 28. 
 
This actually what I suspected. TSMC can crank out more acceptable AMD GPU chips than Samsung can for NVIDIA GPU chips. 

Of course they’ll say that

Assuming they can actually compete at the high end, I'll believe it when I see it. If it competes, the only difference is instead of 300 cards on ebay there will be 3000 assuming the bragging about not paper launching isn't just posturing which it most likely is.
 
Yes, I am jaded.

Even if they can't compete with Nvidia on the high end I still think they'll sell out pretty easily unless they give it a really bad price. There's a lot of desperate people looking for an upgrade, especially with winter approaching.

Well, they couldn't do any worse of a job than Nvidia has done with this launch - so it should be fairly easy task. 
 
 https://www.rockpapershotgun.com/2020/09/21/nvidia-apologise-for-rtx-3080-launch-saying-we-were-not-prepared/
 
[quote]In a way, it’s not entirely surprising the RTX 3080 launch was such a disaster from a stock point of view. There were already reports weeks beforehand suggesting that it was going to be one of the smallest ever launches for an Nvidia GPU, and that it could be 2021 before the masses would be able to get hold of one. It will be interesting to see if the RTX 3090 and RTX 3070 subsequently fall into the same kind of trouble as the RTX 3080, and I’ll be keeping a close eye on the situation later this week.
 
https://www.urbandictionary.com/define.php?term=paper%20launch
 

paper launch
A release of a product, especially a computer component, in extremely limited quantities, making it very difficult for consumers to get their hands on. The purpose of this is generally for a company to be able to say "we have the fastest chip", before they can actually produce large numbers of them.

They can get a much better start by allowing preorders 

Sajin
I have a feeling amd is about to put a smackdown on nvidia, but we will have to see. That is why the 3000 series has been rushed. Kingpin cards two months after release? Never has that happened before IIRC. Kingpin cards usually take 8 months to show up.

As much as I would love to see this, there is just no way that I can believe it. They might put the smackdown on the 3070 and down area, but it would be an utter miracle to see them actually compete with 3080/3090, and I don't just mean price per performance.