EVGATech_DanielM

Zone15

EVGATech_DanielM
I understand some people are upset they did not get a product at launch. This is not the end of the world. We will have more soon :)

I don't think you truly understand just how bad of an experience this was for a customer.  It's not about not getting the product at launch.  To have the product in my cart for almost an hour and having your website crash and not let me checkout is mind-blowingly infuriating.  So much wasted time due to EVGA's inability to keep their website online during what they had to know would be a huge surge of traffic.

I am also a customer who wanted a 3080 but did not get a chance to get one. I have been up since 5:30 am attempting to get one myself from multiple retailers to no avail. This is one of the biggest performance jump releases in quite some time. Not getting one on the first day does not mean that we are done manufacturing them. 

HeavyHemi
The fact of the matter is, just like every other web store that crashed, they do not have the surge capacity. This happens every launch cycle because it does not make business sense to keep 30 times your normal traffic volume as idle capacity except for one or two days a year. Bandwidth cost money folks. There's no comparison to in person retail when you actually physically holding a product inline for purchase. The analog would be waiting in a long line of hundred people when only 5 are available. If you were not there (or nearly the first in line) you should have expected to be SOL. It is a matter of luck. I did not even bother.

zeroseoul
Think of it another way. Imagine you own a business, you have product cycles, expectations, and release dates. An item such as the Steam Index is a bad comparison as its not a cycle based item where people anticipate upgrades every so often.
 
Now imagine having a 1 or 2 year queue for GPU's, you have to setup your pipeline and manufacturing to handle this. In most cases, you have contracts and pay for these things pretty much upfront.
 
Now, lets say 1 year in, GPU X comes out. What do you do if customers queued from 12-24 months ask for refunds, cancellations? You've already paid for the capacity to build units based on the forecast here.
 
It's going to be a hard time for enthusiasts who really love gaming, even harder for those who have less funds to pay bloated pricing. Heck, I blame miners for blasting up the prices of cards several years ago. But at the end of the day, it is what it is, companies need to make money, and at the bottom line people do.

q5sys

Delirious

transdogmifier
 
And since it happens every cycle, they should know it's coming.
 I'm not accepting this as an excuse.
(not that it matters) 

I'm sure they do but the cost, as stated, doesn't not necessitate 365 days a year on the bandwidth costs.   Releases are normally once or twice a year per product line.

You do realize it's possible to scale infrastructure up and down as need increases and decreases right?  They don't need to pay for everything all year long.  If you build your infrastructure properly, its very easy to rapidly scale out and then shrink back down as needed.

EVGATech_DanielM

smeikle82

EVGATech_DanielM
I understand some people are upset they did not get a product at launch. This is not the end of the world. We will have more soon :)

Wow, could you have possibly given a more tone deaf response to what people were actually saying on here?

I apologize if you feel it was tone deaf. We cannot ensure everyone gets a card the very first day of a launch. I have actually been reading everything for a good portion of the morning and also the emails and phone calls we receive. It's very true, it is not the end of the world. We will have more available soon.  

fishman2400
As aggravated as we all are, it's very simple why the process has not and will not likely ever change.  We as individuals may not be getting the cards on release, but someone out there is, whether it's a bot, a scalper, an insider, etc.  NVIDIA and the suppliers are still getting their money.  They definitely aren't concerned with WHO is getting the card, just so long as it is selling.  In business, the customer will never be an individual.  It will always simply be "the customer." 
 
Ebay currently has over 30 cards tied up in auctions that are over TEN THOUSAND DOLLARS and still climbing.  Two of them are already over $94,000 (although one of them is a rage post about the ****ty release fiasco). 

derrickjfile
The real kicker here is now that we missed the launch batch of these cards, prices are rumored to go up by a minimum of $50/card.  NVIDIA is paying AIB partners $50 per card sold as an incentive/loss leader/kickback.  Kind of like old "Intel Inside" program that came to light during their antitrust investigation.
 
This artificial scarcity is all part of Jensen Huang's plan to simultaneously be the "hero" for not raising prices compared to Turing, while letting market forces drive up street prices for AIB partner cards so he can blame higher prices on the partners.
 
NVIDIA's own reference cards are sold at a slimmer margin this generation than what they sell the actual GPU dies to board partners for.