I am in same situation, but I was aware about that before I bought and still think that it is a good card.
I had asus strix before, but something happened with that.
 
So the easiest solution is to connect pump to motherboard. You need cable that can connect to GPU fan (4pin) and to the fan header on the motherboard. I tried to find some locally - but no luck, so ordered one at amazon and waiting it right now. You can try search local shops or something else. Like that one:

 
I don't know how exactly it works (because still waiting my cable), but understand that pump can be controlled via PWM if it has 4 wires or via voltage if it has 2 or 3 wires. There is video about this fix in this thread:
forums.evga.com/Installing-4Pin-PWM-Connector-to-4Pin-Mini-GPU-Fan-Connector-to-reduce-coil-whine-m2992489.aspx
 
Btw check that your pump sounds like in video: sound could be different if you have air in pump, and to run it from pump you need to place radiator above card and also pointed upward like in manual. I tried to play with that and if you place radiator upside down or if you place is under card - air will get in pump really fast and the sound is really horrible :)
Also you can contact support and ask them to control pump. They are saying "no you can do that", we all did it :) But maybe, just maybe, someday they will say "ok, we now know that this feature is asked many times, lets do this in new vbios" :))
 
PCB design is not same, so if you want to watercool it - you need to search waterblock for ftw3, not for reference card.
 
Also I have a question about your card: how radiator fan work on your card? Mine is getting near 100% RPM at 50-52C and I think it is too loud.

DeadlyMercury
I am in same situation, but I was aware about that before I bought and still think that it is a good card.
I had asus strix before, but something happened with that.
 
So the easiest solution is to connect pump to motherboard. You need cable that can connect to GPU fan (4pin) and to the fan header on the motherboard. I tried to find some locally - but no luck, so ordered one at amazon and waiting it right now. You can try search local shops or something else. Like that one:

 
I don't know how exactly it works (because still waiting my cable), but understand that pump can be controlled via PWM if it has 4 wires or via voltage if it has 2 or 3 wires. There is video about this fix in this thread:
forums.evga.com/Installing-4Pin-PWM-Connector-to-4Pin-Mini-GPU-Fan-Connector-to-reduce-coil-whine-m2992489.aspx
 
Btw check that your pump sounds like in video: sound could be different if you have air in pump, and to run it from pump you need to place radiator above card and also pointed upward like in manual. I tried to play with that and if you place radiator upside down or if you place is under card - air will get in pump really fast and the sound is really horrible :)
Also you can contact support and ask them to control pump. They are saying "no you can do that", we all did it :) But maybe, just maybe, someday they will say "ok, we now know that this feature is asked many times, lets do this in new vbios" :))
 
PCB design is not same, so if you want to watercool it - you need to search waterblock for ftw3, not for reference card.
 
Also I have a question about your card: how radiator fan work on your card? Mine is getting near 100% RPM at 50-52C and I think it is too loud.

https://www.amazon.com/gp/product/B07S4L41TN
 
Nice one on Amazon, you can flatten out the wires and clamp it right on the shrink sleeving where the cable would normally come out of the card between the hoses, then plug it into the nearest header directly.  I'm running mine around 6V at idle and 10.5V under load.

fantoc1
Thanks guys for your replies.
I am going to give the CABLE a try to see how it goes.
So for clarification purposes
Is this the correct cable that I need - 
This plugs (small mini gpu side into the GPU header and the larger one into MOBO)? Is this the only modification needed to eliminate the noise?
What do you do with the cable that you unplug from the GPU in order to plug the new one in? Never had a GPU open so simply don't know.
How do I control the fan that's cooling the VRM's on the card? If possible?
Can I control the rad fan at all somehow?
 
Should I be sorted just by getting that one cable?
 
@DeadlyMercury - I had not yet pushed the card hard enough to get the temps more than 48C. Need to run some benchmarks and will let you know what the story with the fan is.

Refer to this document as to what to expect:
 
https://www.evga.com/Support/manuals/files/400-HY-1484-B1.pdf
 
The wire with the red arrow in steps 7 & 8 is the four wire connector that goes to the PCB header.  This carries 12V/ground for the fan and pump, also the PWM and tach signal for the fan.  There is no tach or PWM for the pump, in the stock configuration it runs at full 12V.  By connecting directly to the MB, you can change it's speed by undervolting it, but won't get a speed reading.  You will also lose the ability to control your rad fan off the board, but you can plug the fan in directly to the GPU header using another adapter cable, basically the opposite of the pump adapter cable, or run it off the MB. The VRM fan should not be effected and can be controlled from gpu software.
 
Here the other adapter cable I tried for the fan to board:
 
https://www.amazon.com/gp/product/B07Q5BTTDX
 
I would get crashes with full fan speed under load so I connected the fans (push pull noctua A12) directly to the MB.  Come to think of it, the fan connector on this was bit dodgy and I used a ziptie to mate it securely, I may have had a weak connection on it that wasn't supporting full current, so maybe I'll look into that further.

So here comes the pics :)
As I said, you don't need to unscrew all screws and to remove backplate like somebody did on video; shroud screwed with 10 screws (AND LED cable! don't forget that!), there is no screws that screw shroud through radiator or something like that:


Also you can remove back bracket: I did removed shroud with bracket, but failed to install it back, so... To unmount it you need 2 screws on top (which also for shroud so you will unscrew it anyway) and 4 screws at bracket itself:


So under shroud you can see that there is 2 wires comes from pump, one is for rad fans and one is pump and fans power:


And VRM fan cable coming through VRM radiator to left connector:

So it is really hard to do something wrong here.
I don't need rad fan header, so I can hide it around pump:

And pull pump power cable forward:

So there is enough length to come around VRM rad:



And there is enough room for this wire and maybe 2-3 more...

Final look:

 
And yes, pump can be controlled via dc only, not pwm: but pwm signal pass through to rad fan header, thats why EVGA claims that you can't control pump over X1 or somehow else: DC will also affect rad fans in that case, also I don't know if DC control even possible on VGA card.
 
And you need to check your pump start voltage or % control: I don't know what is 0% - is it 5v or 7v, but in my case pump starts at 54% and can work at lower voltage (30%), but that is dangerous: if your pump will stop for some reasons - It will not start, and if your pump is stopped - gpu temperature rises very fast. So you can use this as an indicator, is pump running or not: because it's not reporting it own speed. If your pump is stop - temperatures will rise fast and right after pump start they will drop fast too.
As for me - I guess 60% is enough: I can hear pump if I open case and place it near me even on 30% (while my ryujin pump runs really silent), but in normal operations I can't hear that on 60% even if my fans on silent mode (300-400 rpm).
So there is one question left: how to control pump? Well, I don't know :) I am using Asus AI suite to control fans, but its vendor locked and don't want to show me gpu temp :( I placed thermal sensor near gpu under backplate, but this method a bit slow: your gpu can reach 80 while sensor shows 50-60 and it take long time to cool down when gpu is cold already. 

>> Are you sure it is the Pump & not "Coil Whine" ?
Yes, 100%. It is high rpm noise, not coil whine.
 
>> Where & how did you mount radiator in relation to the GPU ?
i.imgur.com/eKNa3c6.png
 
>> What Case are you using & where is it located ?  (floor, desk top ....)
Floor - pump still audible and annoying in quiet environment.
But still - there is nothing to do with that on current cards. You need some PWM controlled pump to fix this issue, not vbios update or something. So it must be new revision.

download this program called ARGUS MONITOR, allows you to control pump power according to percentage 

I dont know, ive seen it allows you to change pump percentage if you dont have the option on your motherboard, i dont think you can change pump speed according to gpu load, only by cpu or motherboard temps. 

Cool GTX
@ DeadlyMercury --->    Sorry for the Confusion ... that Post/ Questions was for the OP ---> fantoc1

Ye bro it's not coil whine. It's that same noise everyone has been complaining about.
Sick of it, should not be present on a 1500€ card.
 
Will be doing the "cable" mod and if not happy will probably go the Kraken G12 route as my rig was built to be silent.
 
QUESTIONS

1. does anyone know if it's possible to keep the hybrid heatsinks on the card with the g12 or the bracket won't fit?
2. does anyone know if it's possible just to replace the AOI for let's say the NZXT and keep the heatsinks and the original hybrid shroud on the card?

UPD I did little test in furmark on 100% fan RPM (2x Noctua Industrial) - 58C for 100% pump and 59C for 50% :)

i just returned the hyrbid card and got an aircooled one, ridiculous what we have to go through after paying 1500 USD for a card. I am still to hear someone from evga coming out and commenting about this whole issue instead of just ignoring everyone's problems.

Doctorock
@ikeike
 
What store did you buy the card from, and what was the return process like/ what did you tell them? I picked up this card from Newegg and am honestly terrified now that ive found out they do not do refunds/exchanges on opened GPUs, and going by people's descriptions I'm afraid the noise is going to be completely unbearable .

I bought it from newegg . Process is easy, they have a 1 month refund policy, i told them that the card is advertised on their site "Next Gen Pump offers quieter operation", told them that's not the case with my card as it sounds like a refrigerator. They sent me a label and i forwarded it back, absolutely free of charge (international shipping). They process your refund in like 3-5 working days. Ordered the air-cooled version in parallel. 
 
If you return your gpu the way it was when you received it you should have no issues. 

Doctorock
On neweggs site the card is listed as "exchange for identical item only, no refunds" did they say the same thing to you at any point?
 
Also; international shipping? Are you in the EU where there's actual consumer protection laws regarding this stuff? 

I am in Dubai, middle east. If the item is defected or is falsely advertised, you should have the right to return it. To me that is false marketing and a good enough reason to return the product. What i did first was call them to make sure they accept the return and they confirmed they will, then i sent it back. You should do the same thing and call them up and tell them this crap sounds too loud, and that there is a defect and that you want to return it (maybe they were lenient with me cause i said i want to order the aircooled version at the same time from newegg and not take my business elsewhere?). I dont remember what was written to be honest, i think no refunds as well, but when you click "return the product" it works somehow.  

It depends on your particular pump and motherboard, for example - what is 0% on your motherboard? :) 100% is 12v - and 0%? 5v? 7v? :)
So you need to find out two speeds:
1) start speed (start voltage) - just set pump to 0%, it will stop and after that if you are on maximum performance - temp will rise very fast. Start increasing pump speed from 0% to 100% and find when your pump started: temperature will drop immediately:

2) stop speed - again, try to lowering speed from 100% to zero and find when your pump stops and temperature starts rising.
 
In my case pump starts at 56% and stops below 30%. It is safe to run pump on start voltage because it will never stop in any conditions, because voltage to start spinning is always higher. On lower voltage there is a chance that pump will stop for some reasons. So I have a "turn on" step: if gpu temp is less than 60C - I assume that pump is running and have a flat fan curve = 30%, but at 60C curve kicks to 60% to start pump. Because I am using thermal sensor, not gpu temperature - gpu could heat up to 85C before thermal sensor reaches 60C and turn pump on, I checked that.
 
Speed searching works only if gpu is warm, if it is cold - temperatures will rise very slowly:

Thats why you should use maximum performance mode: to get higher idle clocks.

I dont understand how you guys are able to SET the voltage ? i have an asrock mobo .