https://www.techpowerup.com/257395/frank-azor-alienware-co-founder-joins-amd-as-chief-architect-of-gaming-solutions Frank Azor is the co-founder of, and brains behind many of Alienware's iconic products that established it as one of the top gaming PC brands on both sides of the Dell acquisition, and had been with the marquee for 21 years. Azor joined AMD today as the company's Chief Architect of Gaming Solutions. CEO Dr Lisa Su welcomed Azor to her team stating "Extremely happy to welcome Azor Frank on his very first day at AMD. Frank is a powerhouse in the industry and we are thrilled to have him as our new chief architect of gaming solutions. Welcome Frank!!" Azor is an end-product (solution) architect, and at AMD he could be the architect of products that combine the company's CPU and GPU IP in ways that haven't been invented yet.
This was the official announcement but the leaks about the hiring have been known for weeks now.