EVGA

MSI CEO: AMD Plans to Stop Being the Value Alternative, X570 Motherboards to be Expensive

Author
rjohnson11
EVGA Forum Moderator
  • Total Posts : 102291
  • Reward points : 0
  • Joined: 2004/10/05 12:44:35
  • Location: Netherlands
  • Status: offline
  • Ribbons : 84
2019/06/08 13:24:03 (permalink)
https://www.tomshardware.co.uk/msi-amd-x570-motherboard-pricing,news-60894.html
 
MSI's CEO Charles Chiang laid out what we were already seeing with motherboard designs from all vendors of AMD's X570-based motherboards: pricing is likely increasing across the board, and AMD's market positioning won't be of the alternative, lower-value brand.

As quoted, Chiang said that ""Lots of people ask me, what do you think about today's AMD? I say today's AMD is completely different company compared to two, three, five years ago. They have nice technology and they are there to put the higher spec with the reasonable pricing. But right now they say, "Hey Charles, let's push to marketing to the higher [end]. So let's sell higher-pricing motherboards, higher-spec motherboards, and let's see what will happen in the market. So I don't think that AMD is the company that wants to sell low cost here, low cost there." Which does make sense: AMD isn't in the position of the underdog anymore -at least technology and product-portfolio wise when it comes to consumer CPUs. With better products, comes a desire for higher margins, and a change in direction for a company that was basically forced to almost cut itself out of the market in terms of profits with its previous, non-competitive CPU designs.
 
In my personal opinion when you start adding more and more features to a chipset then the prices will go up.

AMD Ryzen 9 7950X,  Corsair Mp700 Pro M.2, 64GB Corsair Dominator Titanium DDR5  X670E Steel Legend, MSI RTX 4090 Associate Code: H5U80QBH6BH0AXF. I am NOT an employee of EVGA

#1

19 Replies Related Threads

    Xavier Zepherious
    CLASSIFIED ULTRA Member
    • Total Posts : 6746
    • Reward points : 0
    • Joined: 2010/07/04 12:53:39
    • Location: Medicine Hat ,Alberta, Canada
    • Status: offline
    • Ribbons : 16
    Re: MSI CEO: AMD Plans to Stop Being the Value Alternative, X570 Motherboards to be Expens 2019/06/08 16:11:30 (permalink)
    With silicon prices going up for fab shrinks I didn't think AMD could keep prices down
    beside undercutting your profit margin is not good long term - for a short term goal to gain some market -yeah
     


    Primes found     Affiliate Code:YN2AHK39LH



     
    #2
    Hoggle
    EVGA Forum Moderator
    • Total Posts : 10102
    • Reward points : 0
    • Joined: 2003/10/13 22:10:45
    • Location: Eugene, OR
    • Status: offline
    • Ribbons : 4
    Re: MSI CEO: AMD Plans to Stop Being the Value Alternative, X570 Motherboards to be Expens 2019/06/08 18:01:10 (permalink)
    I don’t think it’s ready for high end parts from AMD. Nobody wants them to be more then Intel and really people will see them as a budget brand for years to come. Only people who fallow computers closely would see that they are better then a budget brand. I feel they shouldn’t be budget but not high end.

    Use an Associates Code & SAVE 5% - 10% on your purchase. Just click on the associates banner to save, or enter the associates code at checkout on your next purchase. If you choose to use my code I want to personally say "Thank You" for using it. 
     
     
    #3
    atfrico
    Omnipotent Enthusiast
    • Total Posts : 12753
    • Reward points : 0
    • Joined: 2008/05/20 16:16:06
    • Location: <--Dip, Dip, Potato Chip!-->
    • Status: offline
    • Ribbons : 25
    Re: MSI CEO: AMD Plans to Stop Being the Value Alternative, X570 Motherboards to be Expens 2019/06/08 20:43:11 (permalink)
    I agree with both point of views but most people saw AMD as the valuable choice. AMD has always been the underdog and it would not be fair for AMD to stay in that level knowing that most of the materials its uses it is going up in price.  They need to balance the expense/profit ration in order to stay running.

    Those who abuse power, are nothing but scumbags! The challenge of power is how to use it and not abuse it. The abuse of power that seems to create the most unhappiness is when a person uses personal power to get ahead without regards to the welfare of others, people are obsessed with it. You can take a nice person and turn them into a slob, into an insane being, craving power, destroying anything that stands in their way.
     
     
    Affiliate Code: 3T15O1S07G
    #4
    MadmanRB
    iCX Member
    • Total Posts : 339
    • Reward points : 0
    • Joined: 2018/11/28 16:43:21
    • Location: Here
    • Status: offline
    • Ribbons : 1
    Re: MSI CEO: AMD Plans to Stop Being the Value Alternative, X570 Motherboards to be Expens 2019/06/09 06:32:30 (permalink)
    I dunno i kind of see this as a good thing, AMD has indeed been a underdog but perhaps more presence on the high end wont be a bad thing.
    I can see AMD making attention with the new ryzen 9 processor line when they launch, the IPC gains seem to be in line for AMD to really pull punches with intel.
    We could be seeing a reversal of fortunes for AMD and in a way this is a good thing as it forces intel to be competitive and innovative again.
     
    Though I will have to say that yeah x570 is probably not going to be on my system anytime soon.
    Hello B550 when that comes out or slightly higher end B450 with the BIOS for Zen 3.


    #5
    veganfanatic
    CLASSIFIED Member
    • Total Posts : 2119
    • Reward points : 0
    • Joined: 2015/06/20 18:08:41
    • Status: offline
    • Ribbons : 1
    Re: MSI CEO: AMD Plans to Stop Being the Value Alternative, X570 Motherboards to be Expens 2019/06/09 11:42:34 (permalink)
    The X570 boards on AMD's site are the flagship models, the value series will follow after a time
     
    The MSI MEG X570 Godlike is close to $600
     
    Might be a while before the boards surface at NewEgg etc
     
    post edited by veganfanatic - 2019/06/09 11:45:48

      


    Corsair Obsidian 750D Airflow Edition + Corsair AX1600i PSU
    My desktop uses the ThinkVision 31.5 inch P32p-20 Monitor.
    My sound system is the Edifier B1700BT
    #6
    Hoggle
    EVGA Forum Moderator
    • Total Posts : 10102
    • Reward points : 0
    • Joined: 2003/10/13 22:10:45
    • Location: Eugene, OR
    • Status: offline
    • Ribbons : 4
    Re: MSI CEO: AMD Plans to Stop Being the Value Alternative, X570 Motherboards to be Expens 2019/06/09 11:47:53 (permalink)
    I just view it as the reason people liked the war with AMD is that AMD was the value brand offering amazing performance at a great price and it got Intel's attention. As they go high end it really becomes if you like AMD or Intel more and well Intel has far more to throw into marketing.

    Use an Associates Code & SAVE 5% - 10% on your purchase. Just click on the associates banner to save, or enter the associates code at checkout on your next purchase. If you choose to use my code I want to personally say "Thank You" for using it. 
     
     
    #7
    rjohnson11
    EVGA Forum Moderator
    • Total Posts : 102291
    • Reward points : 0
    • Joined: 2004/10/05 12:44:35
    • Location: Netherlands
    • Status: offline
    • Ribbons : 84
    Re: MSI CEO: AMD Plans to Stop Being the Value Alternative, X570 Motherboards to be Expens 2019/06/09 13:01:07 (permalink)
    I'm sure the integration of PCI-E 4.0 had a factor in the increased costs.

    AMD Ryzen 9 7950X,  Corsair Mp700 Pro M.2, 64GB Corsair Dominator Titanium DDR5  X670E Steel Legend, MSI RTX 4090 Associate Code: H5U80QBH6BH0AXF. I am NOT an employee of EVGA

    #8
    DamonLynch
    Superclocked Member
    • Total Posts : 172
    • Reward points : 0
    • Joined: 2017/12/05 17:47:40
    • Location: South Bend, IN
    • Status: offline
    • Ribbons : 1
    Re: MSI CEO: AMD Plans to Stop Being the Value Alternative, X570 Motherboards to be Expens 2019/06/10 15:13:41 (permalink)
    Hoggle
    I don’t think it’s ready for high end parts from AMD. Nobody wants them to be more then Intel and really people will see them as a budget brand for years to come. Only people who fallow computers closely would see that they are better then a budget brand. I feel they shouldn’t be budget but not high end.



    Reality and perceptions of it can change pretty quickly. I remember when the Athlon 1 Ghz was first introduced, beating Intel to 1 Ghz. Its tray price was $1,300 USD, with the 950 MHz model being $1,000 USD. At that moment, Intel had superior chipsets but AMD had stronger CPUs, so AMD could definitely sell CPUs at those prices. It was only a few years earlier that AMD was known mainly for its value oriented CPUs like the K6 and K6-2.
     
    I won't be at all surprised if AMD's average selling prices rise meaningfully in the next year or two.
     
    Meanwhile, it's a shame about the PCIE gen 4 prices being so high. Perhaps the best value proposition is to pair X470 with Zen 2 CPUs.
    #9
    JPSHRACER1486
    New Member
    • Total Posts : 100
    • Reward points : 0
    • Joined: 2010/03/21 16:20:03
    • Location: United States
    • Status: offline
    • Ribbons : 0
    Re: MSI CEO: AMD Plans to Stop Being the Value Alternative, X570 Motherboards to be Expens 2019/06/12 15:31:41 (permalink)
    It was definitely the value proposition that sold me on AMD Phenom II X940 back in 2009. However, I do not like them moving away from the budget sector. In the long run it is probably for the best that they separate themselves from being in the budget sector. It will improve their reputation by not selling and advertising themselves as being solely budget processors. Hopefully, there is a benefit in increased competition against Intel by being more serious about the competition through not being budget. I think the future is bright for AMD. My next processor will be in the AMD Ryzen 3000 series!

    Apple App Store - Penguin Jump World (United States Only currently):
    https://apps.apple.com/us/app/penguin-jump-world/id1470686231
    Graphic Design, Level Design and Music by myself. Buildbox game engine licensed.
    https://jpshracer.com
     
    Keep Moving Forward - Walt Disney
    Xbox and PC Gamer!
    #10
    Ranmacanada
    SSC Member
    • Total Posts : 992
    • Reward points : 0
    • Joined: 2011/09/22 10:44:47
    • Status: offline
    • Ribbons : 3
    Re: MSI CEO: AMD Plans to Stop Being the Value Alternative, X570 Motherboards to be Expens 2019/06/15 21:50:48 (permalink)
    Well I've gone through 2 MSI x470 gaming boards that have been complete garbage.  First one the primary pcie slot died, second one that i am currently using (bought new, returned first), the USB ports will only allow 1 device per pair of ports.  MSI has treated x470 as bargain basement, even though they have great vrms for power handling the rest of the components suck.  Once x570 is out, I plan to buy one, RMA this POS, and sell the refurb.  I just hope x570 is built better.

     

    ASUS TUF GAMING X570-PLUS (WI-FI)
    AMD Ryzen 2700
    Fold for the CURE!
    EVGA 1080 FTW
    EVGA 1080Ti Hybrid

    #11
    veganfanatic
    CLASSIFIED Member
    • Total Posts : 2119
    • Reward points : 0
    • Joined: 2015/06/20 18:08:41
    • Status: offline
    • Ribbons : 1
    Re: MSI CEO: AMD Plans to Stop Being the Value Alternative, X570 Motherboards to be Expens 2019/06/15 22:17:45 (permalink)
    Ranmacanada
    Well I've gone through 2 MSI x470 gaming boards that have been complete garbage.  First one the primary pcie slot died, second one that i am currently using (bought new, returned first), the USB ports will only allow 1 device per pair of ports.  MSI has treated x470 as bargain basement, even though they have great vrms for power handling the rest of the components suck.  Once x570 is out, I plan to buy one, RMA this POS, and sell the refurb.  I just hope x570 is built better.




    That is rather peculiar as my MSI board with USB 3.1 ports all work fine no matter what I have plugged in. Makes me wonder if your PSU is inadequate.
     
    I am still using my Corsair AX860i which has abundant power for anything I want to do.
     

      


    Corsair Obsidian 750D Airflow Edition + Corsair AX1600i PSU
    My desktop uses the ThinkVision 31.5 inch P32p-20 Monitor.
    My sound system is the Edifier B1700BT
    #12
    rjohnson11
    EVGA Forum Moderator
    • Total Posts : 102291
    • Reward points : 0
    • Joined: 2004/10/05 12:44:35
    • Location: Netherlands
    • Status: offline
    • Ribbons : 84
    Re: MSI CEO: AMD Plans to Stop Being the Value Alternative, X570 Motherboards to be Expens 2019/06/16 01:46:58 (permalink)
    Gamers Nexus explains it here:
     


    AMD Ryzen 9 7950X,  Corsair Mp700 Pro M.2, 64GB Corsair Dominator Titanium DDR5  X670E Steel Legend, MSI RTX 4090 Associate Code: H5U80QBH6BH0AXF. I am NOT an employee of EVGA

    #13
    Vlada011
    Omnipotent Enthusiast
    • Total Posts : 10257
    • Reward points : 0
    • Joined: 2012/03/25 00:14:05
    • Location: Belgrade-Serbia
    • Status: offline
    • Ribbons : 11
    Re: MSI CEO: AMD Plans to Stop Being the Value Alternative, X570 Motherboards to be Expens 2019/06/16 02:01:12 (permalink)
    We all know that every company is greed for money.
    But AMD is still not ready to ask same price as Intel for processor and AMD based motherboards.
     
    You must understand that value of hardware is not real any more. Asian companies ask price How much Americans are ready to pay.
    No more any connection with material and technology price.
    High end GPU give 500$ profit per graphic card over normal profit earned before 6-7 years.
    Every RTX2080Ti is 500$ gift. They not imagine long time to pay them such price, they imagine to pay them 1-2 times and then to find younger customers who still didn't experience feeling when you pay something 3 times more then worth.
     
    Price of hardware completely change my perspective for RIGs and MODS and everything. You can't wish something worth 500$ if that cost 1500$.
    Then you are not interest for that and objective become something else. To buy second hand hardware best possible and save as much possible money. 
    Only god thing for us with small budget will be in fact that people who waste money with arrogance and pay hardware more then worth will sell their previous fast to upgrade on new, and we could find sometimes something good there.
     
     
    post edited by Vlada011 - 2019/06/16 02:04:44

    i7-5820K 4.5GHz/RVE10-EK Monoblock/Dominator Platinum 2666/ASUS GTX1080Ti Poseidon/SBZxR /Samsung 970 EVO PLus 1TB/850 EVO 1TB /EVGA 1200P2/Lian Li PC-O11WXC/EK XRES D5 Revo 100 Glass/Coolstream PE360-Noctua NF-A12x25 PWM x3
    http://www.evga.com
    http://www.intel.com
    http://www.nvidia.com
    https://watercool.de
    http://www.lian-li.com
    https://www.youtube.com/watch?v=PHMun5xiRe0
     
    https://xdevs.com/guide/2080ti_kpe/#intro
    https://www.evga.com/articles/01386/evga-sr-3-dark/
     
     
     

     
     
    #14
    Ranmacanada
    SSC Member
    • Total Posts : 992
    • Reward points : 0
    • Joined: 2011/09/22 10:44:47
    • Status: offline
    • Ribbons : 3
    Re: MSI CEO: AMD Plans to Stop Being the Value Alternative, X570 Motherboards to be Expens 2019/06/16 13:24:18 (permalink)
    veganfanatic
    Ranmacanada
    Well I've gone through 2 MSI x470 gaming boards that have been complete garbage.  First one the primary pcie slot died, second one that i am currently using (bought new, returned first), the USB ports will only allow 1 device per pair of ports.  MSI has treated x470 as bargain basement, even though they have great vrms for power handling the rest of the components suck.  Once x570 is out, I plan to buy one, RMA this POS, and sell the refurb.  I just hope x570 is built better.




    That is rather peculiar as my MSI board with USB 3.1 ports all work fine no matter what I have plugged in. Makes me wonder if your PSU is inadequate.
     
    I am still using my Corsair AX860i which has abundant power for anything I want to do.
     


    EVGA SuperNOVA 1000  PQ power supply.  So no, not inadequate (I just haven't updated my signature as this system was a stopgap till Zen2).  Also, as soon as I installed a PCI-E USB card, issues stopped when I used that card :).  When I use my front USB for having my controller plugged in, the controller will stop responding if I say go downstairs and get a sandwich, or something, while it is still lit up and detected.  All sleep functions and power savings functions are off.  I also need to have my keyboard and mouse in the front as it is magically too far away from where they are placed, if they use the back.  I never had this issue with my Sabertooth X79, and the current computer is in the same spot.
     
    I've given up on the MSI forums, as they are hostile when you ask questions about products that don't work perfectly, and their "experts" are basically being morons when they tell you repeat steps you've already mentioned you've done in your own troubleshooting, multiple times.  I mean they told a guy with a dead pci-e slot to do EVERYTHING but even try the card in to a different slot.  As soon as I mentioned the OP to try it, I got chastised to not interfere with an expert.  Low and behold, OP tried the card in a different slot, and it worked.  

     

    ASUS TUF GAMING X570-PLUS (WI-FI)
    AMD Ryzen 2700
    Fold for the CURE!
    EVGA 1080 FTW
    EVGA 1080Ti Hybrid

    #15
    NazcaC2
    EGC Admin
    • Total Posts : 7420
    • Reward points : 0
    • Joined: 2008/06/21 09:43:08
    • Location: Niagara Falls, Ontario Canada
    • Status: offline
    • Ribbons : 38
    Re: MSI CEO: AMD Plans to Stop Being the Value Alternative, X570 Motherboards to be Expens 2019/06/16 15:49:24 (permalink)
    My X58 did that at one time (USB ports stopped responding) but ironed itself out eventually with driver, Windows and or BIOS updates - not quite sure which.

    And, I'm happy that it's slipping out of budget territory. Zen 2 and X570 deserves it.
    post edited by NazcaC2 - 2019/06/16 15:51:32

    Intel i9-12900K
    ASUS Prime Z690-A
    Corsair 850W RM850x
    Windows 11 Professional
    Arctic Liquid Freezer II 360 A-RGB
    Corsair Dominator 32GB DDR5 5200MHz
    EVGA GeForce RTX 3080 Ti FTW3 ULTRA GAMING
    4x Samsung 2TB 980 Pro SSD + 1x ADATA 512GB SU800
    Corsair iCUE 5000X RGB SIGNATURE SERIES Mid-Tower - Neon Night
    #16
    vegajf51
    SSC Member
    • Total Posts : 561
    • Reward points : 0
    • Joined: 2018/01/07 12:53:12
    • Status: offline
    • Ribbons : 1
    Re: MSI CEO: AMD Plans to Stop Being the Value Alternative, X570 Motherboards to be Expens 2019/06/16 17:00:09 (permalink)
    NazcaC2
    My X58 did that at one time (USB ports stopped responding) but ironed itself out eventually with driver, Windows and or BIOS updates - not quite sure which.

    And, I'm happy that it's slipping out of budget territory. Zen 2 and X570 deserves it.



    I agree, if you want a budget Ryzen 3000 build buy an X470 board, if on a real budget get B450 or X370, Many of the MSI boards have USB Bios Flashback so even if not on latest bios easy to update if you don't have an older Ryzen CPU. ASUS also does on their crosshair boards.

    #17
    DamonLynch
    Superclocked Member
    • Total Posts : 172
    • Reward points : 0
    • Joined: 2017/12/05 17:47:40
    • Location: South Bend, IN
    • Status: offline
    • Ribbons : 1
    Re: MSI CEO: AMD Plans to Stop Being the Value Alternative, X570 Motherboards to be Expens 2019/06/17 10:17:35 (permalink)
    vegajf51
     
    I agree, if you want a budget Ryzen 3000 build buy an X470 board, if on a real budget get B450 or X370




    I just picked up a used Asrock Taichi X470. It's working well so far. The BIOS config is a real mess compared to EVGA but otherwise it's doing the job.
    #18
    Ranmacanada
    SSC Member
    • Total Posts : 992
    • Reward points : 0
    • Joined: 2011/09/22 10:44:47
    • Status: offline
    • Ribbons : 3
    Re: MSI CEO: AMD Plans to Stop Being the Value Alternative, X570 Motherboards to be Expens 2019/06/17 12:27:52 (permalink)
    DamonLynch
    vegajf51
     
    I agree, if you want a budget Ryzen 3000 build buy an X470 board, if on a real budget get B450 or X370




    I just picked up a used Asrock Taichi X470. It's working well so far. The BIOS config is a real mess compared to EVGA but otherwise it's doing the job.


    Makes us wish EVGA would start making AMD boards haha.

     

    ASUS TUF GAMING X570-PLUS (WI-FI)
    AMD Ryzen 2700
    Fold for the CURE!
    EVGA 1080 FTW
    EVGA 1080Ti Hybrid

    #19
    vegajf51
    SSC Member
    • Total Posts : 561
    • Reward points : 0
    • Joined: 2018/01/07 12:53:12
    • Status: offline
    • Ribbons : 1
    Re: MSI CEO: AMD Plans to Stop Being the Value Alternative, X570 Motherboards to be Expens 2019/06/17 13:25:10 (permalink)
    I soo ..wish EVGA would.
    #20
    Jump to:
  • Back to Mobile