Given the multiple EVGA products that I own, I figured this belonged in general HW rather than any specific EVGA component forum. And I want to be clear, I'm an EVGA fan. Maybe even a fanboy. I'm making this post in the hopes that someone from EVGA sees it, relays it to the correct department, and it gets considered for future design decisions.
As of right now I own the following products in my primary system | EVGA Z270 stinger | EVGA GTX 1060 SSC 6GB | EVGA G2-650
Secondary system has | EVGA GTX 950 SC+ | EVGA G3-550
Every Nvidia GPU I've owned since 2006 has been EVGA. 6800GS, 7600GT, 7800GT, 7900GT, 7900GTO, 9600GT, GTX 560, GTX 750ti, GTX 970, and I know I'm missing a few. Even owned an EVGA nForce 650i Ultra mobo for many years.
And here's my reasoning for leaning towards moving away from these product lines (and what I feel EVGA should do to move in a direction that would benefit many gamers).
EVGA Power Supplies: Please consider SFX designs. My next PSUs will be SFX. I have an NZXT H200i (ATX obstructs GPU airflow), and wife is geting In-Win A1 ITX (will remove the included PSU).
EVGA Mini-ITX Motherboard: I was pretty critical of the H370 Stinger when it was announced. Now that competitors have launched their products, I want to point out why I feel that the H370 Stinger is such a flawed product (with many similar criticisms applying to my Z270 Stinger). I'll be comparing the H370 Stinger to the Asus ROG Strix H370-I Gaming, which is a direct competitor.
- Price | Asus wins, $139.99 to $159.99 (MSRP), which is an embarrassing difference given what I'm about to list below.
- M.2 2280 | EVGA has one, on the rear. Asus has two, one rear and one front (with a thermal guard).
- Ethernet | Dual (Asus) vs. Single (EVGA)
- WiFi | Pre-installed with fixed rear connectors (Asus) vs. DIY (EVGA) (they're both Intel AC9560, same HW, just installation is different)
- USB Connectivity | This one is subjective. Asus has 4x 3.1 Gen 1 (3 Type-A, 1 Type-C), and 2x 3.1 Gen 2. EVGA has 2x 2.0, 2x 3.1 Gen 1, and 2x 3.1 Gen 2 (no Type-C). Both offer 6 ports. Asus offers one Type-C and all high speed, whereas EVGA offers 6 Type-A, but two are legacy.
- Aesthetics | Asus has RGB (this is a non-issue for me, a negative if it can't be disabled), and an i/o cover plus thermal guard. If you have a beefy tower cooler you won't see most of this, but if you have a low-profile air cooler or AIO/water block, the EVGA looks naked in comparison.
- Warranty | EVGA wins hands down. 3-years out of the box, expandable up to 10-years, and EVGA will actually honor it. Asus' warranty is 3-years on paper, but they generally don't honor the warranty on their motherboards without a fight.
When you compare the boards, the Asus looks like the superior option in virtually every area where they differ. And that would be fine if EVGA priced accordingly. But they didn't. With an MSRP of $139.99 and already nearing $10 off in street/etail prices for the Asus, EVGA absolutely should not launch at $159.99 as previously indicated. Asus' B360 board at $129.99 MSRP has this beat (drops 2 USB 3.1 Gen 1 in favor of USB 2.0, drops an Ethernet port, and somehow maintains the 20 PCI-E lanes!?). Oh, and Asus' H370 is the most expensive H370 on Newegg. Asrock and Gigabyte have even cheaper models. EVGA is just WAY overpriced in this segment for what they offer.
EVGA GPUs: I'm not rich enough to have purchased every Pascal offering from EVGA, but I can directly compare the 1060 SSC 6GB (I own it) to MSI's Gaming X. To be fair, the Gaming X is priced (at launch, before the craziness) on par with the FTW, not the SSC. But most of this comparison is still applicable.
The Gaming X uses a single aluminum block with a horizontal fin array, as seen HERE -
http://hexus.net/media/uploaded/2016/7/57ff335f-9469-40af-808d-4f109b432d01.png. This means that the air disperses through the heatsink, and both fans impact the entire length of it. Air hits the PCB and goes in all directions, to include some out the rear of the case.
By comparison, EVGA uses two smaller aluminum blocks, one beneath each fan, with a vertical fin array. You can see this here -
https://images.evga.com/articles/01036/cooling/1060_exploded_EN.jpg. Aside from the heatpipes, there's no transfer of heat between the two heatsinks, with each fan responsible for its own half (good for ICX, bad for ACX). The air also primarily disperses in two directions, towards the mobo, or towards the case side panel. And because of the vacuum caused by the spinning fans, a significant amount of the exhausted air goes right back into those intakes, causing the GPU cooler to recycle heated air.
In an ATX mid-tower, this isn't huge, but it's noticeable. The MSI Gaming X hit ~65° in my testing, while the EVGA hit 74°. The MSI was also quieter. This got far worse in my tiny H200i - MSI was 67°, and the EVGA hit 81° (throttle point is 82°). That's because this case isn't as wide, meaning the GPU's side exhaust is closer to the glass panel. That combined with the PSU starving the GPU's front fan means that the card endlessly recycles hot air. An SFX PSU would help, but the MSI doesn't need the assistance.
Part of the MSI's advantage is the wider heatsink and larger fans, so the EVGA is handicapped in that regard. And if the FTW model had a wider cooler, then we could point out that my comparison is unfair. But the FTW uses the same cooler. And by splitting the heatsink and using a vertical fin array, you do this card no favors. If a 1060 is doing that in my case, I wouldn't want to touch a 1070 or 1070ti with the same cooler (some models have the wider cooler with more surface area and larger fans, but the same underlying problem remains).
Conclusion: I love EVGA. Their warranty and customer service is second to none. But I feel like the engineering is second to almost everyone else. The power supplies are amazing, really, top notch. Might want to expand into the SFX market though as Corsair currently has this unchallenged and it's a growing market. And while we're talking about small form factors, ITX motherboards are also a growing market. EVGA has uniquely managed to be last to market with an H370 ITX, while being the least capable board, yet still costing the most. And the GPUs, as great as they are, rely on brand name and customer service reputation (well deserved, again), but otherwise have a bland, weak cooler.
I hope my post is seen for what it is truly meant to be, constructive criticism from a long-time fan, and not whining/complaining. And I hope that this post was useful to at least someone. For those who read it, a sincere thank you for your time.