Hello,
 
I ordered my GTX 1070 on Amazon and didn't pay VAT because I purchased it as a professional.
The advertised price was €499.90 VAT included, but I paid €416.58 (no VAT).
 
In the step up process, what should I put as "Price Paid" ?
- The price without VAT as shown on the invoice
- The price advertised on Amazon including VAT
 
Many thanks!

Thanks for your answer!
 
The invoice has only a single price shown: the price without VAT.
The step-up page says to put the price *including* VAT.
 
It is written in bold to include the VAT price, that's why it's confusing me.
I'll call EU customer service on monday and post an update once I get a confirmation for anyone having the same question in the future.