I've been trying to figure that out myself.  Every GPU I have ever bought was EVGA.  For my next purchase, it will probably be PNY since I've heard good things about them and they seem to be the very last USA based GPU company left at this point.  Another brand I might consider is Yeston since they make lots of different and unique designs that are much better looking than the black and/or grey desgins of most GPUS on the market, if I can't have EVGA, may as well go for aesthetics.  Of course that's assuming those companies continue making GPUs and don't quit like EVGA did. 

But yeah I'm still in shock about it.  EVGA was literally the biggest GPU maker in the USA, according to reports, they accounted for 40% of the market, which is just massive.  That's a big gap to fill and I'm actually kind of worried that next gen might be hard to get in the USA because of it. 

#1 AMD reference #2 galax hof if I decide to go nvidia which I highly doubt I will.  #3 probably asus as they use the highest quality components by far on their pcbs outside of special edition cards.  Most likely gonna waterblock a amd reference if I'm not buying a binned card.

DO NOT BUY A GIGABYTE, ZOTAC, OR MSI CARDS!!!!  Gigabyte is terrible every gen with several cut corners, if you want a thermal throttling 5 slot card, this is your option.  If you want a waterblocked card that performs worse than an air cooled card, this is also your option.  MSI has much of the same issues and just bad engineering overall that causes their cards to underperform with thermals.  Zotac has the worst warranty and customer service you will ever experience along with extremely scummy business that msi, gigabyte, and asus partaked in.  Zotac was by in the large the biggest offender (see nearly an msrp of $700 for 3060's after taxes and shipping).. imo Zotac should definitely not be in business after this next generation is done and gigabyte should be eliminated by survival of the fittest since they've been terrible for years, how they still sell is your problem for buying them or for even contemplating gigabyte as a viable option.  Gigabyte boxes don't even come with a factory seal, if that doesn't help ingrain the idea of them being terrible, then I don't know what will.

-opinion formed from owning+using around 100 cards and taking apart each card.. most brands have good warranties and CS besides zotac; who is downright abysmal, so don't worry much about that.

repo1979
I just got the last Evga 3090Ti from MicroCenter, it will be my card till it dies or no longer meets my needs. However with how Nvidia treated Evga I will go with a AMD card or hopefully maybe in the future whatever Evga has to offer if that even happens.

The EVGA GPUs are on sale at Micro Center right now, usually the lowest price. The quality is not good and some of them look ugly with that big EVGA logo on them. Like the stupid big EVGA logo on the keyboards.

Asus, maybe MSI. I have never bought anything Gigabyte, but maybe I will have to give them a try.  I got a new ASUS Z690 motherboard in the box here for my next build, so mostly I'll be looking at ASUS.
 
 I will ALWAYS buy my PSU's from EVGA though, had very good luck with those. (unless they decide to stop making those too....)

Honestly, as a system builder of 20 years, and top 20 overclucker, I just lost all enthusiasm and interest in Nvidia based products. 

Will I get a 4000 series? maybe, but not really going to rush to get them anymore. 

Probably Nvidia will be announcing their own custom cards as opposed to founders cards, to finish off the AIBs. 
Thanks Nvidia.

Sad to see EVGA pull out, but AMD would be a real nice landing should they wish to do it.

 
EVGA apparently had about 40% of the US NVidia market. I really hope this hurts NVidia badly. Really badly. Their share price is already down 50% in the last 6 months, so shareholders are not going to be happy about losing an AIB that was responsible for such a large portion of NVidia's sales. I hope people speak with their wallets as a result of this.
 

Off topic
 
Saddened and disappointed that some of the people at EVGA who helped me HERE ON THIS BOARD, over the phone, and elsewhere will be facing uncertainty in their futures. 
 
This seems a particularly unfair dessert for those who exerted HECULEAN efforts on at least two occasions, going far far beyond what a customer in trouble could have expected or even hoped for.  The epitome of Excellence in Customer Service.  
 
I have been buying EVGA since I began building computers (and they began making components) in late 1999, exclusively an EVGA consumer for the components they make since the demise of BFG in 2012.  I can only hope they reverse their decision not to re-enter the graphics market soon-ish either with Intel or AMD given Nviidia being off the table, but chances look dim.  As BFG found out, Graphics card business accounts for a great deal of passive marketing and site traffic for company products and signing off on cards is a much shorter trip to tumbleweeds and crickets than they may think.  Graphics buzz keeps folks like Steve Burke and JayZ talking about you and builds and keeps your name alight (literally) inside the machines we are likely to think about buying other parts for... 
 
On Topic
 
Probably switching to AMD short term since - as stated elsewhere on this thread - it is insanity to spend 1 to 2K$ on a component that generates the heat and voltage a video card does with at best a three year warranty.  My personal research confirms the comments above that 3 years is the max available for US customers direct from the AIB maker, which with Nvidia being a US based-company is a slap in the face given you can get a FIVE year warranty in the EU...  A warning to PNY users that their warranty is not reliable and anything that mentions lifetime _IS_ the  production lifetime of the product- meaning that if they stop producing it three weeks before you bought it, it is :  -poof-.  Nothing.  Familiarity with that company's behavior in courts in NY and NJ is... depressing.  God save you if you have one of their cards with that warranty. 
 
Short Term Choice #1)XFX AMD,  #2)any other card with more than 3 years direct warranty whether I have to buy it or not regardless of the chipmaker
 
Further out, will like to see what Intel offers, or hopefully, something shakes out at EVGA with a new management group backed by investors and an aggressive approach to Blue or Red teams for favorable pricing and planning environments. 
 
EVGA is and has been rated the best for warranty, customer service and overall purchase option for Nvidia cards in the US.  Google any of those questions. Miss you already.  :(  ~Al

Well I have a blocked 3090 Ti and a Kingpin HC in the closet with extended warranty, so I was prepared to take a wait and see approach. This nails the decision down for me. Going to just sit back and watch this one from the sidelines. With all the leaks it looks pretty likely Nvidia is posturing for the normal 50% more money for 8 % increase of performance. I really Hope AMD has a good launch of the 7000 and Nvidia is sitting on a huge piles of 4090s that aren't moving through and after Christmas.

Not really been too happy with Asus costumer support. Would probably go Gigabyte maybe chance give Asus another try 10% chance that is. ha

Probably ASUS but I’ve had good luck with MSI. The 30xx generation taught me to look very carefully as the power components being used though.

Arctic_Slicer
EVGA was literally the biggest GPU maker in the USA, according to reports, they accounted for 40% of the market, which is just massive.  That's a big gap to fill and I'm actually kind of worried that next gen might be hard to get in the USA because of it. 

Before this EVGA announcement, NVIDIA already stated that they planned to constrict supply and trickle out cards in order to increase demand and increase prices. EVGA could now be treated as a scapegoat, but I think the outcome was going to be the same regardless.

Intel would make the ideal partner for graphics cards if they could just get their act together on discreet graphics. Especially good for Intel to have the best AIB to spread their product and reputation. The fastest way for Intel to grow their market share.
 
Then EVGA could negotiate a good contract so they don't ever have to go through that Nvidia situation again. Win-win for both.
 
EVGA has earned my respect enough for me to try an Intel gpu that they sell.

Any takers for the 40 series?  
 
https://www.nvidia.com/en-us/geforce/graphics-cards/40-series/