THANK YOU EVGA! I love my new 1080ti SC Black!
 
 
 
EVGA rep reached out personally and remedied the issue. Thank you EVGA for easing my worries!
 
Original story: My step-up period ended recently but I locked myself in with the 1080ti FE with the knowledge that I can easily change the model to another one before it ships....I really want to change it to this model but EVGA is not budging. I can fully understand that had I missed the 90 day window...I didn't miss it...I'm locked in with a step-up as of yesterday but with the wrong model. I've been checking every few days in hopes for an alternative version over the past three months and the DAY AFTER they release a new version. I'm seriously so bummed right now. 
 
 

I got owned too except i already sent my 1070 sc2 for the space heater 1080 ti FE... 24 hours later they add the 1080 ti black and EVGA said im screwed bad luck try again next time.. lol my first step up and i get burnt yeah dont go with EVGA their support is the only thing they have otherwise come on they have 3 different versions of all cards

I literally received mine in the mail today. I'm a little upset at myself for not waiting longer.

volcom0903
Words cant explain my emotions right now but once again i THANK YOU Chris and once again have changed my views on this company! Wow i feel bad for going thru social media to get my problem out there..

Yeah I'm glad they helped us out. Good on them!

rjohnson11
EVGA is FTW (For The Win).

Straight up best support ive ever experienced, NO other company would do what they've done for me. I didn't expect anything i just simply expressed how i felt then bam. Evga with a curveball

 
That's great news.   

aryntha
Yeah. SOL for people who -just- received their FE card. Goddamn.
Just had the thing delivered. Still would have been within my Step-up.
 
Anyone want to buy a noisy, hot, 1080Ti FE - barely used? (No, don't worry, I know nobody does.)
It's all about timing, I guess. Though the folks who lucked out will probably attribute it to skill.

That is rough luck. If I was in your shoes, I would try the hybrid cooler or perhaps sell it on craigslist for a small loss and upgrade. 

I just wanted to let everybody know that I contacted support as per the post above by EVGATech_ChrisB.
 
This is the response I received:
"I'm sorry, but we're unable to change the card to the Black Edition. We only added it to the list due to stock levels of the Founders Edition being low, and will have more in stock soon. "
 
 

EVGATech_BrandonS
Hello suprachiasmatic, and welcome to the forums! I responded to the e-mail you sent us and we should be able to assist. 

Thank you... very much appreciated!!

darccor
I'm in the same boat as you guys, this sucks. My 1080ti FE hasn't even been reserved yet. Would love to switch.
EDIT: EVGA Customer service has fixed this for me and have let me changed my reservation.

 Nice.     

EVGA pushed me from step 1 to 5 last night! Card has been shipped out to them and I can't wait for my 1080ti SC Black! Thank you EVGA for being so flexible.