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Cooler Master Redesigns its TIM Packaging so Parents Don't Think Kids are Doing Drugs

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rjohnson11
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2020/01/17 08:35:08 (permalink)
https://www.techpowerup.com/263044/cooler-master-redesigns-its-tim-packaging-so-parents-dont-think-their-kids-are-doing-drugs
 
Applying thermal interface material (TIM) properly is a simple task that is under-documented or sometimes even misrepresented by the press. A bad application harms, rather than help your thermals. Their application varies from either the "pea drop" method, where you squeeze the TIM syringe or sachet to put out a tiny pea size blob onto your chip, letting the pressure from the heatsink spread the TIM out; or using an included spatula or plastic card to spread the TIM out to a very thin film. Of course when minors have plastic cards and syringes lying around in their rooms, parents sometimes get the wrong idea.

Cooler Master, in a tweet confirmed that it redesigned its TIM packaging to address exactly this: that TIMs supplied in syringes that look and function identical to medical syringes, make parents think their kids are doing drugs. "We didn't change the shape of the syringe to make applying thermal paste a lot easier, but because we we're getting tired of having to explain parents that their kid isn't using drugs," reads the Cooler Master statement. The new packaging by Cooler Master looks closer to a highlighter or Play Doh tube than it does a medical syringe. It still uses a syringe-like manual piston to dispense TIM, but the nozzle is wide and flattened to put out a layer of TIM directly on your chip. It's no longer round, and you can no longer attach injection needles. This nozzle also takes away the need for plastic cards or spatulas. The design, however, has a downside: the "pea drop" application is impossible, and a somewhat sub-optimal method is being forced upon users. Did Cooler Master just give in to pressure from an uninformed section of the market? 
 
Looks like Cooler Master gave in and made the changes due to massive complaints. I have to admit that this article did give me a good chuckle. 

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#1

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    Hoggle
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    Re: Cooler Master Redesigns its TIM Packaging so Parents Don't Think Kids are Doing Drugs 2020/01/17 08:40:30 (permalink)
    Really? If you would think a cool master syringe looks like it would be related to drugs maybe you shouldn't be having kids. I haven't really seen any drugs pre-loaded in the syringe in the first place and you know normally it would have a needle. As for the plastic card what is next going after Steam gift cards????

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    #2
    Cool GTX
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    Re: Cooler Master Redesigns its TIM Packaging so Parents Don't Think Kids are Doing Drugs 2020/01/17 08:55:13 (permalink)
    wow
     
    Um, the parent don't know what their children are buying .......  they have issues.... like poor communication

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    #3
    kevinc313
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    Re: Cooler Master Redesigns its TIM Packaging so Parents Don't Think Kids are Doing Drugs 2020/01/17 09:38:39 (permalink)
    Ok cool, now they'll just think their boys are using tampons, totally fine.
    #4
    the_Scarlet_one
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    Re: Cooler Master Redesigns its TIM Packaging so Parents Don't Think Kids are Doing Drugs 2020/01/17 10:24:55 (permalink)
    I am pretty sure this joke is going way over most people’s heads. Cooler masters syringe never looked like a drug syringe.


    Coolaboratory though... their definitely looks like kids could be injecting mercury.

    When did people start taking jokes so darn serious??

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    #5
    atfrico
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    Re: Cooler Master Redesigns its TIM Packaging so Parents Don't Think Kids are Doing Drugs 2020/01/17 10:27:56 (permalink)
    Sue the hippies that started it.all😾 sue them all

    Those who abuse power, are nothing but scumbags!
     The challenge of power is how to use it and not abuse it. When you abuse it, it reverses on you and it hurts you.The abuse of power that seems to create the most unhappiness is when a person uses personal power to get ahead without regards to the welfare of others, people are obsessed with it. You can take a nice person and turn them into a slob, into an insane being, craving power, destroying anything that stands in their way.
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    aka_STEVE_b
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    Re: Cooler Master Redesigns its TIM Packaging so Parents Don't Think Kids are Doing Drugs 2020/01/17 10:28:40 (permalink)
    totally drugs.... ...that's why the line method is so popular at the local high school.
     
     


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    atfrico
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    Re: Cooler Master Redesigns its TIM Packaging so Parents Don't Think Kids are Doing Drugs 2020/01/17 10:40:54 (permalink)
    aka_STEVE_b
    totally drugs.... ...that's why the line method is so popular at the local high school.
     
     


    😯 i see what you did there🤣🤣🤣🤣🙄🤦

    Those who abuse power, are nothing but scumbags!
     The challenge of power is how to use it and not abuse it. When you abuse it, it reverses on you and it hurts you.The abuse of power that seems to create the most unhappiness is when a person uses personal power to get ahead without regards to the welfare of others, people are obsessed with it. You can take a nice person and turn them into a slob, into an insane being, craving power, destroying anything that stands in their way.
    #8
    aka_STEVE_b
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    Re: Cooler Master Redesigns its TIM Packaging so Parents Don't Think Kids are Doing Drugs 2020/01/17 11:12:17 (permalink)
    Clearly tell they are cooking up another batch to sell....
     
     
     
    .


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    #9
    Brad_Hawthorne
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    Re: Cooler Master Redesigns its TIM Packaging so Parents Don't Think Kids are Doing Drugs 2020/01/17 13:05:26 (permalink)
    When libertarians work in a marketing department. They probably thought it was edgy marketing. 
    #10
    GTXJackBauer
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    Re: Cooler Master Redesigns its TIM Packaging so Parents Don't Think Kids are Doing Drugs 2020/01/18 01:16:45 (permalink)
    One of two things happened here.  

    A. This was deliberate and genius on CMs marketing department around CES 2020 and here we are talking about their 'new' product.  
     
    B.  Some nut made a complaint that made CM make changes.
     





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    Miguell
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    Re: Cooler Master Redesigns its TIM Packaging so Parents Don't Think Kids are Doing Drugs 2020/01/19 01:56:46 (permalink)
    this doesn't make any sense at all!
     
    what the hell is wrong with people??? Seriously?


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    #12
    Sajin
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    Re: Cooler Master Redesigns its TIM Packaging so Parents Don't Think Kids are Doing Drugs 2020/01/19 11:36:29 (permalink)
    aka_STEVE_b
    totally drugs.... ...that's why the line method is so popular at the local high school.
     
     


    Lol.

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    #13
    Hoggle
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    Re: Cooler Master Redesigns its TIM Packaging so Parents Don't Think Kids are Doing Drugs 2020/01/19 15:28:21 (permalink)
    As silly as this might sound keep in mind parents also said listening to Led Zeppelin backwards or playing D&D was summoning the devil and playing Mortal Kombat was going to make you want to rip another kids head and spine out of their body. When you realize these are facts you really can understand why they would confuse this for drugs.  

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    #14
    atfrico
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    Re: Cooler Master Redesigns its TIM Packaging so Parents Don't Think Kids are Doing Drugs 2020/01/19 16:09:05 (permalink)
    Hoggle
    As silly as this might sound keep in mind parents also said listening to Led Zeppelin backwards or playing D&D was summoning the devil and playing Mortal Kombat was going to make you want to rip another kids head and spine out of their body. When you realize these are facts you really can understand why they would confuse this for drugs.  

    🤔 i bit harsh but it is acceptable. The kit alone look strange so i agree with the change

    Those who abuse power, are nothing but scumbags!
     The challenge of power is how to use it and not abuse it. When you abuse it, it reverses on you and it hurts you.The abuse of power that seems to create the most unhappiness is when a person uses personal power to get ahead without regards to the welfare of others, people are obsessed with it. You can take a nice person and turn them into a slob, into an insane being, craving power, destroying anything that stands in their way.
    #15
    MasterMiner
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    Re: Cooler Master Redesigns its TIM Packaging so Parents Don't Think Kids are Doing Drugs 2020/01/19 19:42:52 (permalink)
    aka_STEVE_b
    Clearly tell they are cooking up another batch to sell....
     
     
     
    .



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    I used to mine. Now I compute.
    #16
    jasoncodispoti
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    Re: Cooler Master Redesigns its TIM Packaging so Parents Don't Think Kids are Doing Drugs 2020/01/19 21:19:54 (permalink)
    I mean Gamers Nexus and others have proven that you really cant apply too much thermal compound so... yeah... who cares about the pea size application method... However I do find it funny that parents thought that it was drugs, talk about not trusting your kid. 

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    GTXJackBauer
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    Re: Cooler Master Redesigns its TIM Packaging so Parents Don't Think Kids are Doing Drugs 2020/01/19 22:51:54 (permalink)
    jasoncodispoti
    I mean Gamers Nexus and others have proven that you really cant apply too much thermal compound so... yeah... who cares about the pea size application method... However I do find it funny that parents thought that it was drugs, talk about not trusting your kid. 




    Hah!  I think you found the smoken gun!  Gamer's 'you could use as much TIM as you want' might have alarmed some parents.  See, if we never left the pea size application this wouldn't have happened!  

    Hope you're hearing that Gamer Nexus!  

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    #18
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