Maybe you accidentally selected a file that could flash the BIOS ?
(excerpt manual)
EVGA Z390 FTW (123-CS-E397)-135 -C.To flash from power on state:A third method of flashing the BIOS can be done without going into the BIOS or from within Windows. The steps for flashing directly from power on are located below, in the “Flashing the BIOS Without a CPU” section. These steps will explain how to prepare the USB flash drive included with your Z390 FTWmotherboard to update with a newer BIOS using the method below.
a.Plug in the USB flash drive included with your Z390 FTWmotherboard, and boot into Windows.
b.Navigate to the USB flash drive so you can view the installed folders. In the root of the flash drive, you should notice a file named “EVGAE397” or “EVGAE397.bin”.
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Corruption of your BIOS ?
CMOS battery weak ?
You do not mention seeing “BIOS checksum error” which should have been visible the first reboot after BIOS flashed
When you power on the system after a BIOS update/reset, it may take a little longer than expected, and follow with a warning message on the screen reading “BIOS checksum error”.
That MB has some abilities to flash the BIOS, even without a CPU - manual page 136 (nice feature)
BIOS flashing directions start page 133.
https://www.evga.com/support/manuals/files/123-CS-E397.pdf Can the BIOS be "locked" set so you would have to change a setting to make it flashable ?