https://appuals.com/asus-trx40-motherboards-for-3rd-gen-amd-ryzen-threadripper-cpus-announced-for-top-end-gaming-and-editing-markets/
 
ASUS today announced its all-new series of TRX40 motherboards, ROG Zenith II Extreme, ROG Strix TRX40-E Gaming and Prime TRX40-Pro, that come loaded with improvements and new features to help professionals, enthusiasts and gamers alike unleash the full potential of 3rd Generation AMD Ryzen Threadripper processors. Teamed up with the TRX40 chipset, 3rd Gen Threadripper CPUs bring PCI Express 4.0 to the high-end desktop for the first time, doubling bandwidth across a total of 64 PCIe 4.0 lanes to allow for even faster SSDs, graphics cards and AV gear. Every PCIe slot and M.2 slot in the ASUS TRX40 lineup is wired with PCIe 4.0 connectivity for maximum bandwidth, meaning any expansion cards slotted into an ASUS TRX40 board will run as fast as they possibly can.
 
ASUS must feel there is sales optimism in the two new Threadripper CPUs which start at 1399 dollars in my opinion.