Nereus Although I'm well aware the axial cooler is significantly better than the blower cooler when sitting on an open test bench or even an open-sided case with good air flow and good dispersal of the expelled hot air, the problem is that most people do not run open-air rigs, so unless you have very good case air flow, all that hot air dumping into the case from an axial cooler is (a) in part going to get sucked right back in to the GPU and raise the GPU operating temperature, thereby offsetting at least a small amount of the gains it has over blower cooling otherwise, and (b) is also going to make the CPU, RAM, motherboard, NVMe drive etc. more toasty, as well as possibly then be pushed out through a CPU radiator, so it's going to negatively impact every other component in the rig other than the GPU, which of course a blower cooler would not. It's a trade-off, and one that is rarely actually measured, in fact I don't recall seeing anyone look at the overall impact of blower vs axial GPU cooling instead of just the impact on the GPU alone, so it would be interesting to check that out. Clearly strong and effective case air flow is critical with axial GPU cooling - which means louder/more fans, so that kind of counters the argument that blowers are louder. The other thing is that the axial GPU cooling would not do well in the tight enclosed spaces of a mini-ITX build, whereas a blower cooler serves to also remove some heat build-up inside the case, and that (at least for me) is the primary reason for wanting blower cooling - for mini-ITX builds. For builds in standard-sized or large cases, give me AiO or custom loops any day of the week.