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Hot!AMD reckons it can win the high-end GPU battle – and dethrone Nvidia

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rjohnson11
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2020/01/24 04:30:19 (permalink)
https://www.techradar.com/news/amd-reckons-it-can-win-the-high-end-gpu-battle-and-dethrone-nvidia-just-like-it-did-with-intel
 
AMD is aiming to disrupt 4K gaming, and build a Radeon GPU line-up to take on Nvidia in a similar way to how the firm has ramped up Ryzen processors to beat out Intel (at least in desktop CPUs).
That’s the scoop according to AMD’s Mithun Chandrasekhar, who is head of product management at Radeon Graphics, as reported by PC GamesN.
At a briefing for the freshly launched RX 5600 XT, Chandrasekhar observed that AMD was currently tackling the mainstream market, but would move to assault the high-end GPU arena with the much-rumored Big Navi graphics card soon enough.
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Chandrasekhar said: “With the Radeon 5000-series we are essentially covering 90-something-percent of the total PC gamers today. And so that’s the reason why no 4K right now, it’s because the vast majority of them are at 1440p and 1080p.
 
“That doesn’t mean a 4K-capable GPU isn’t coming, it is coming, but for here and now we want to focus on the vast majority of gamers.”
He then added: “Similar to Ryzen, all of us need a thriving Radeon GPU ecosystem. So, are we going after 4K, and going to similarly disrupt 4K? Absolutely, you can count on that. But that’s all I can say right now.”
 
So while timing is obviously important with any Big Navi launch in that respect, the bigger factor is pricing. Where will AMD pitch the asking price, and is this the area in which it will engage in its disruption: by making solid 4K gaming a (relatively) palatable value proposition on the PC?
 
Who knows, but we can keep our fingers crossed on that one, and that Nvidia will be forced to be more competitive on pricing at the high-end as a result.
 
I totally agree with the last sentence. Competitive pricing would be welcome from NVIDIA if AMD can compete at the high end graphics market. 

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#1

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    transdogmifier
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    Re: AMD reckons it can win the high-end GPU battle – and dethrone Nvidia 2020/01/24 04:33:16 (permalink)
    I wouldn't buy an AMD GPU if you gave me the money to do it.
     
    So ..this won't happen ...in my backyard anyway.
     

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    atfrico
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    Re: AMD reckons it can win the high-end GPU battle – and dethrone Nvidia 2020/01/24 04:55:43 (permalink)
    transdogmifier
    I wouldn't buy an AMD GPU if you gave me the money to do it.
     
    So ..this won't happen ...in my backyard anyway.
     

    I wouldn't buy Nvidia either. 😼
    Overpriced deceiving piece of hardware😼

    Those who abuse power, are nothing but scumbags!
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    #3
    ty_ger07
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    Re: AMD reckons it can win the high-end GPU battle – and dethrone Nvidia 2020/01/24 05:20:14 (permalink)
    I am unwilling to pay over $1000 for a GPU or monitor regardless of the performance or manufacturer.
    #4
    529th
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    Re: AMD reckons it can win the high-end GPU battle – and dethrone Nvidia 2020/01/24 05:22:58 (permalink)
    Looking forward to what AMD can also bring to the GPU market.
    #5
    GTXJackBauer
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    Re: AMD reckons it can win the high-end GPU battle – and dethrone Nvidia 2020/01/24 13:20:59 (permalink)
    The 2080Ti Black is my absolute most I'd ever spend on a GPU and won't plan on going past that. 
     
    The screens I have an issue with when they're $1500-$2000 for a 4K 120Hz.  They need to come down to around the $500 range for some normalcy but I don't expect that to happen, if not for a very while unless something drastic happens where there's more competition by the TV mfgers and they also start producing some gaming screens.

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    lehpron
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    Re: AMD reckons it can win the high-end GPU battle – and dethrone Nvidia 2020/01/24 16:46:38 (permalink)
    Click bait title; nothing in the Chandrasekhar quote says anything about nVidia, let alone their market dominance.  He basically said, 'yeah were focused on this and that and have plans', what company wouldn't say that?  Make a mountain out of a molehill, just an excuse to get angry at AMD when they aren't promising our hopes.

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    vegajf51
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    Re: AMD reckons it can win the high-end GPU battle – and dethrone Nvidia 2020/01/24 18:17:26 (permalink)
    transdogmifier
    I wouldn't buy an AMD GPU if you gave me the money to do it.
     
    So ..this won't happen ...in my backyard anyway.
     


    atfrico
    transdogmifier
    I wouldn't buy an AMD GPU if you gave me the money to do it.
     
    So ..this won't happen ...in my backyard anyway.
     

    I wouldn't buy Nvidia either. 😼
    Overpriced deceiving piece of hardware😼


    Wow! Two closed minded stubborn responses right in a row..... in opposite directions too.... impressive.



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    #8
    atfrico
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    Re: AMD reckons it can win the high-end GPU battle – and dethrone Nvidia 2020/01/24 18:27:26 (permalink)
    Im the best of what i do😼

    Those who abuse power, are nothing but scumbags!
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    MadmanRB
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    Re: AMD reckons it can win the high-end GPU battle – and dethrone Nvidia 2020/01/24 19:14:55 (permalink)
    Meanwhile i will wait for benchmarks to see whats what.
    AND does need better drivers though thus is the only reason why i chose the 2070Super over the 5700XT


    #10
    Cool GTX
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    Re: AMD reckons it can win the high-end GPU battle – and dethrone Nvidia 2020/01/25 10:54:05 (permalink)
    Looking forward to the increased performance being driven by the current "chip wars"
     
    We need to see 3rd part reviews of random production product .... and then see where the chips fall

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    rjohnson11
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    Re: AMD reckons it can win the high-end GPU battle – and dethrone Nvidia 2020/01/25 11:34:05 (permalink)
    If AMD can bring a high end great performing GPU to market sometime in 2020 this might cause NVIDIA to lower pricing. If that occurs then everyone wins. 

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    #12
    Cool GTX
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    Re: AMD reckons it can win the high-end GPU battle – and dethrone Nvidia 2020/01/25 11:39:48 (permalink)
    rjohnson11
    If AMD can bring a high end great performing GPU to market sometime in 2020 this might cause NVIDIA to lower pricing. If that occurs then everyone wins. 


    that would be nice

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    MadmanRB
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    Re: AMD reckons it can win the high-end GPU battle – and dethrone Nvidia 2020/01/25 12:19:44 (permalink)
    rjohnson11
    If AMD can bring a high end great performing GPU to market sometime in 2020 this might cause NVIDIA to lower pricing. If that occurs then everyone wins. 




    Well if the 5700XT is any indication yes its possible, I mean the 5700XT's performance is very good for its price and has some good partner cards.
    If the rumors are true then AMD's high end offerings will be something for nvidia to fear.
    Sure nvidia has ampere but I dont think it will be cheap


    #14
    seth89
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    Re: AMD reckons it can win the high-end GPU battle – and dethrone Nvidia 2020/01/26 12:44:22 (permalink)
    Lets hope so, buying from team green is boring.


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    atfrico
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    Re: AMD reckons it can win the high-end GPU battle – and dethrone Nvidia 2020/01/26 13:44:50 (permalink)
    seth89
    Lets hope so, buying from team green is boring.

    Ditto😼

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    #16
    Bruno747
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    Re: AMD reckons it can win the high-end GPU battle – and dethrone Nvidia 2020/01/26 18:40:58 (permalink)
    I smell another poor Volta underwhelming release.

    But I'll keep my fingers crossed they can take the crown. Even if that's just long enough for Nvidia to steal their thunder with ampere.

    Though if Nvidia does what they did with Turing amd might have a chance to beat their top end just in fps before ray tracing is considered. That's where I am I want fps in my current and new games that don't support ray tracing. Id rather have more raw power than 50% of a die dedicated to something that game quantity wise still solidly qualifies as a gimmick.

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    z999z3mystorys
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    Re: AMD reckons it can win the high-end GPU battle – and dethrone Nvidia 2020/01/27 08:18:04 (permalink)
    AMD saying we'll do it eventually doesn't seem like it's really saying much.


     
     
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    atfrico
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    Re: AMD reckons it can win the high-end GPU battle – and dethrone Nvidia 2020/01/27 10:04:50 (permalink)
    z999z3mystorys
    AMD saying we'll do it eventually doesn't seem like it's really saying much.

    😯 we shall see. They messed up big time. You can see the future?🤔

    Those who abuse power, are nothing but scumbags!
     The challenge of power is how to use it and not abuse it. When you abuse it, it reverses on you and it hurts you.The abuse of power that seems to create the most unhappiness is when a person uses personal power to get ahead without regards to the welfare of others, people are obsessed with it. You can take a nice person and turn them into a slob, into an insane being, craving power, destroying anything that stands in their way.
    #19
    z999z3mystorys
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    Re: AMD reckons it can win the high-end GPU battle – and dethrone Nvidia 2020/01/27 13:16:50 (permalink)
    atfrico
    z999z3mystorys
    AMD saying we'll do it eventually doesn't seem like it's really saying much.

    😯 we shall see. They messed up big time. You can see the future?🤔



    I'm not saying they can't but something so open as "later" is something hard to see if they even have an idea about how to do it "SOONtm" would imply some sort of timeline (however far out)
     
    I am hoping for something Ryzen like for it's GPU, but at the moment it still seems distant. Though I guess you could read it as "We are not going to give up" Which I like a bit better.


     
     
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