Making money hand over fist is the main topic at shareholders' meetings.

lol $10 more, i better roll some pennies. games have been $60 for 20 or 25 years, im ok with a price increase.

harley262
lol $10 more, i better roll some pennies. games have been $60 for 20 or 25 years, im ok with a price increase.

And there's the reason they keep raisin' it slowly......"10 bucks isn't too much"..it's not the 10 bucks, man..it's the 30 dollars over 3 years. No thanks.
 
"If you don't want the frog to know it's being cooked, just slowly increase the temperature...."
 

I don't know how many of you grew up in the 80's, but I can clearly remember saving up for Nintendo carts that were $59.99 back in the day.  The thought that 30+ years later and games are pretty much the same price baffles me.  
 
That said,  I'm actually okay shelling out $70 if we're talking about an actual AAA title that is going to get hours/days worth of play time and a good entertainment ROI. It costs about that much to take the wife to see a 2 hour movie (not including dinner).
 
The question is, can Ubisoft create any AAA titles that people are willing to pay for?  I don't know that rehashing the same old franchises is the best route, but the consumers will be the ultimate judge if Ubisoft's product is worth the price tag.  In a world where publishers put their games on Epic/Steam for free, it may be a hard pill to swallow, so Ubisoft is going to need to up their game if they are serious.

i can easily afford it but will never buy a game at release again after forza horizon 5 and rdr2
 
i'm done with the bug n patch bs production cycle.  when it hits GOG in 3 years, i'll buy it for $5

No game is worth over $30 but you are going to buy them anyway so what's the fuss about

i like to look at the relative price per hour of entertainment and video games have always given the most bang for the buck, even if they were $100 each.  (which many are with the DLC and season stuff)

I've enjoyed several of the Assassins Creed games.  A few of them I played through multiple times.  Certainly got my money's worth.

Flybye
If the game has 100+ hours of content, I wouldn't mind it. I wouldn't even mind paying $100. Where else do you get that type of entertainment return? An IMAX 2 hour movie is about $10 per hour. Home rental for a 2 hour movie is about $2.50 per hour. A live Comedian can easily go past $50 an hour. Far Cry 6 can get you about $1 per hour if you are a completionist. Ghost Recon comes out to about $0.50 an hour. Atari 2600 games were about $20 in the late 70s/early 80s which puts it at $82 in today's money. I paid $60 for Unreal Tournament 2004 in 2004 which is about $94 today.
 
$70 seems perfectly acceptable.

this is exactly my point above.  Dollar:Hour ratio.  video games, even at $100+, are still the most bang for the buck.