The current step up program isnt really any good for me,  ive thought about it before with past cards and it wasnt even back then.   The problem is,  there isnt gonna ever be a card to step up too within the time frame given.    This has been the case with my evga 8800gt.. my 280.. 470..    in each case it was months before the next card came out from nvidia and well past the step up program.
 
I suggest that the step program be so that you can step up between card models.   For instance,  if you bought a 970 card a year, or two ago.. then you would be elegible for a 1070 upgrade when that card comes out.      Using the current 1080 as an example,  you wold be eligible for a base model 1180 one day.     The titan, and ti models would be excluded as its a step up from one gen to the next.
 
Now this,  this i could use.    

jfolds
The current step up program isnt really any good for me,  ive thought about it before with past cards and it wasnt even back then.   The problem is,  there isnt gonna ever be a card to step up too within the time frame given.    This has been the case with my evga 8800gt.. my 280.. 470..    in each case it was months before the next card came out from nvidia and well past the step up program.
 
I suggest that the step program be so that you can step up between card models.   For instance,  if you bought a 970 card a year, or two ago.. then you would be elegible for a 1070 upgrade when that card comes out.      Using the current 1080 as an example,  you wold be eligible for a base model 1180 one day.     The titan, and ti models would be excluded as its a step up from one gen to the next.
 
Now this,  this i could use.    

You're expecting to get retail value for a two year old used GPU to trade in on a newer GPU? Or will they need a pro-rated scheme for every model? What advantage is there by eliminating the step up for TITAN and Ti models?

This doesn't even make any sense.  What is the incentive for a company to throw money away like this?  It's just asking for bankruptcy.  

Could be worse, they could completely fold this up and tell us "no more step-up. too many issues you guys keep bringing up, so to resolve the matter, we're ending this promotion."
 
Some people need to learn gratefulness and keep quiet. This promotion is not made to force people to take the promotion. It is solely on the customer for them to decide, nobody else. They should learn as well that if it's a new card out and decide to try and step up to that new series, there will more than likely be a long wait, because other people thought to step up as well.
 
About the proposed step-up idea.... First off, EVGA will say "no" to that because a 2 year old card does not equal hardly any value to the newest series, and for another reason, and for a good example, a 970 does not even come close to the performance of a 1070, and as everyone else said, they will lose money. However, what "might" be a good idea is if you trade in your old series card and purchase a new card from EVGA during purchase, you will qualify and be given EVGA bucks to be used for a later purchase through the EVGA store (EVGA brands only/other brands will not apply), which you can use later on (BONUS), but do not make the assumption that the older card will be equal to retail price as if it was brand new. You'll probably get maybe $100 out of it, if that. However, this still would be a good idea. Prices would probably vary (if this ever happens), mainly being based on the market trend of what previous generation cards are going to equal the EVGA BUCK value. EVGA would definitely have their policy set on this matter for sure.
 
Staple store ran a similar promotion, (not sure if they still do this) and that was when you purchased a new computer, and brought in an old computer, they would knock off $50 on your purchase.
 

wait... you do know that 2yr old 980 cards are still selling $500 on newegg right?   sounds like lots of value to me
 
 

You are still able to Step Up from a Titan or Ti to a GTX 1070/1080. There is still a performance increase which some consider to be significant enough to upgrade to.
 
Plus, where else can you get a brand new in box upgrade 3 months after your purchase? 
 
 

brentsg
This doesn't even make any sense.  What is the incentive for a company to throw money away like this?  It's just asking for bankruptcy.  

The old card ends up in B-Stock, so they are not throwing money away.

Brad_Hawthorne

jfolds
The current step up program isnt really any good for me,  ive thought about it before with past cards and it wasnt even back then.   The problem is,  there isnt gonna ever be a card to step up too within the time frame given.    This has been the case with my evga 8800gt.. my 280.. 470..    in each case it was months before the next card came out from nvidia and well past the step up program.
 
I suggest that the step program be so that you can step up between card models.   For instance,  if you bought a 970 card a year, or two ago.. then you would be elegible for a 1070 upgrade when that card comes out.      Using the current 1080 as an example,  you wold be eligible for a base model 1180 one day.     The titan, and ti models would be excluded as its a step up from one gen to the next.
 
Now this,  this i could use.    

This goes against the ideology behind the Stepup program. It's for people who recently purchased a card very close to the time of the release of a new card. It's not for the person who has used a card for years then want something new just because. How do you propose to properly figure street price of card based on depreciation over time? It would have to be done in quantity so a formula would need to be devised. Nothing keeps you from merely selling the card yourself and buying a new one by paying the difference yourself. Why does it have to be on EVGA?

That was the word I was wanting to use, but I was wanting to avoid using it because I figured the idea I brought to the table would be so perfect. What better way to get EVGA bucks by turning in your old EVGA GPU when you purchase a new one? Yeah, there's modsrigs, but there's a "chance" with that. By turning in your old GPU, you're guaranteed to get EVGA bucks. Some won't agree to turn in their old hardware, that's completely on them, but others would go for it. In a way it's also a way to recycle your used hardware, I guess...
 

Sorry, but I don't think this is a good suggestion.  Not full retail value for a 1 to 2 year old card, anyway.
 
Maybe HALF retail..but certainly not full.
 

Brad_Hawthorne
The problem is, almost no one keeps the box and all accessories of a card from 1+ years ago. And when you can get a higher street price for the card by just selling it used, I don't see the point. There is no merit in EVGA merely wanting to price match street price on the card. It would need to undercut used pricing in order for it to make even remote sense (none of this does).

I do. I still have my GTX 295 in the box, and other PC hardware.     :P

Brad_Hawthorne

XrayMan
I do. I still have my GTX 295 in the box, and other PC hardware.     :P

But you're abnormal. 

  

As echoed above, the purpose is for people that may purchase a card months after it's release as a sort of safeguard against possibly having a new product release within three months of their purchase, not for someone to buy a card on launch day and then next year just stepup to whatever is new.

I was a little salty because I bought a 980TI Hybrid and was like two weeks out of the stepup window for a 1080 lol, but thems the rules! I knew better when I sold my 980 and picked up the TI, but whatever. I'm just waiting on the 1080TI anyway :)
 
As for reselling, I keep my box (even keep the plastic on the box!) and all accessories because when I sell my hardware, I like for it to be as like-new as possible, just as I'd prefer something to be if I were to buy it from someone else.