My bet is it's NOS that was excess for RMAs. Gotta unload it someplace when no longer needed.

Isn't the 480 about as powerful as 570?  I forget what site will compare one video card against another for you.
 
So it's like getting a 570 at the price of a 560 Ti but with a 3yr warranty I suppose. 
 
 
Not bad, but I'm a sucker for a lifetime warranty :D

and people doubted a used was about 180-200 lol .
If anyone buys this  pay another 15.00 when you register it and you have 5 years :) and Step up options !!!!
 http://www.evga.com/support/warranty/extended.asp
http://www.evga.com/support/warranty/extended.asp

All -KR products purchased ON or AFTER January 1st, 2011 include a 3 year limited warranty from the date of purchase. Registration is recommended. Optional Extended Warranty Step-Up™ eligibility are offered for purchase upon product registration of a -KR part number within 30 days of the purchase date.

 
265.00(roughly) with a 5 year and Step up options is a SWEET DEAL !!

BioHazardSperm

and people doubted a used was about 180-200 lol .
If anyone buys this  pay another 15.00 when you register it and you have 5 years :) and Step up options !!!!
http://www.evga.com/support/warranty/extended.asp
http://www.evga.com/support/warranty/extended.asp

All -KR products purchased ON or AFTER January 1st, 2011 include a 3 year limited warranty from the date of purchase. Registration is recommended. Optional Extended Warranty Step-Up™ eligibility are offered for purchase upon product registration of a -KR part number within 30 days of the purchase date.

265.00(roughly) with a 5 year and Step up options is a SWEET DEAL !!

Good call with the extended warranty!!
 
However, this product does not qualify (at least right now) for a step up..
EVGA maintains a list of current graphics cards as well as motherboards available to Step-Up to. Products listed are mostly stock (not factory overclocked, or water cooled) due to stock limitations.

EVGA US

• Motherboards
  • EVGA Z68 SLI - (130-SB-E685-KR)
  • EVGA Z68 FTW - (160-SB-E689-KR)
  • EVGA X79 SLI - (132-SE-E775-KR)
  • EVGA X79 FTW - (151-SE-E777-KR)
  • EVGA X79 Classified - (151-SE-E779-KR)
  • EVGA X58 FTW3 - (132-GT-E768-KR)
  • EVGA X58 Classified3 - (141-GT-E770-A1)
  • EVGA P55 Classified 200 - (160-LF-E659-KR)

• Graphics Card
  • EVGA GeForce GTX 580 - (015-P3-1580-AR)
  • EVGA GeForce GTX 570 HD - (012-P3-1571-AR)
  • EVGA GeForce GTX 560 Ti FPB - (01G-P3-1561-AR)
  • EVGA GeForce GTX 560 Ti - (02G-P3-1568-KR)
  • EVGA GeForce GTX 560 Superclocked - (01G-P3-1461-KR)
  • EVGA GeForce GTX 560 2048MB Superclocked - (02G-P3-1469-KR)
  • EVGA GeForce GTX 560 - (01G-P3-1460-KR)
  • EVGA GeForce GTX 550 Ti FPB - (01G-P3-1556-KR)
  • EVGA GeForce GTX 460 2Win - (02G-P3-1387-AR)
  • EVGA GeForce GTS 450 FPB (Free Performance Boost) - (01G-P3-1450-TR)
  • EVGA GeForce GT 520 - (02G-P3-1529-KR)
  • EVGA GeForce GT 430 - (01G-P3-1430-LR)

 

key word >step up to .That list is what you can step up to They cant sell a step up and charge you for it then not honor it when there are products to step up to .

blah, system won't let me post link b/c I don't have > 10 posts yet! search item N82E16814130738 on Newegg.
 
seems like a great deal on a great mid range card.  Also comes with Batman Arkham City code for PC. 3 year warranty.

Man i wish i would have waited and got evga ones instead of the galaxy i bought. Oh well

Hmm... 560ti Classy Ultra or GTX 480.... Im buying this week too, only have a few days to decide. :)

gtx 480 at this price point is a better deal.  grab it, overclock it, and enjoy it!

Bought 2...