https://www.techpowerup.com/227977/amds-internal-zen-sr7-sr5-sr3-priced-above-a12-9800
 

 

Positioned higher doesn't necessarily mean it is priced higher, but then I can't translate that picture; though common sense and historical trends would imply a traditional CPU package can be priced higher than a modern integrated CPU package.  Are there any retail/OEM MSRP of their A12-9800 for comparison?

RMB stands for chinese yuan, their currency.

Looks like A12 will cost less than 900 yuan (130USD). Whie the zen will have a starting price of 1500 yuan (220 USD) and up.