It seems that there is more than just overheating, thermal pads and bios will or might fixed things temporarily but I hate to say, just a matter of time I'm sure it will happen again.
The 10 series cards are not the best of generation, even thou they are less power consumption and the clocks are higher but there is more failing of them among users everywhere.
My nephew just got 2x 1080 founders (blower style) on November 2nd, both are gone within 3 days, something have burned on them during you tube videos so it's not only FTW cards, he RMA both of them, but this is the first time he ever had 2 cards failing on him at once and worst part, they literally smoked .
He put his 2 Titan Blacks back on for now and its all good and as soon as he gets replacement cards he is selling them and not even looking back on this gen of cards.