I can't say for sure, looking at a popular PC parts retailer here in Canada, Gigabyte's Gaming G1 is the best reviewed this time around.
I was an EVGA customer back during the GTX 260 and went MSI for my 700 and 900 series cards and back to EVGA for the 10 series card.
My original card has the bad batch of VRM which caused the black screen + fan 100% issue
This was followed by the general issue with all the cards having no thermal pads and some cards exploding. So after having RMA'd through my retailer as my 1st card was within their in-store warranty, I RMA'd my in-store RMA through EVGA.
Experience is good so far, but I'm a bit weary, and will watch closely how things develop from here on out. They haven't lost me as a customer, but up here in Canada 1080s at the time of my purchase are over $1,000 Cdn with taxes ; it's 1/3 the price of my entire PC build, so it was a big deal to me that this happened.
The great Customer service is what is saving them right now and I am willing to pay extra in the future to get this kind of service. I haven't had any problems with my MSI cards before but then again I don't know what kind of experience I would have if I did have a problem.