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Normal..After the initial beep/s, additional beeps correspond to the number of USB devices that are attached.
You can perform a Forum Search for 'Z170 beeps' and find results such as
here and
here and
here.
You can disable the Speaker Beep in the BIOS Boot menu if you want to.
You can set your RAM to use it's X.M.P Profiles, if any..Or..Manually set the manufacturers rated Frequency, Timings and Voltage in the BIOS (best)..The manufacturers specs are normally on a sticker affixed to the RAM, or on their website.
When RAM is set to Auto in the BIOS, it will only run at the JEDEC SPD speed (for compatibility purposes) which can be lower than the full rated speed..Full speed usually requires an X.M.P. Profile to be set, or the RAM to be manually set.