Received mine today and want to thank EVGA for this product. I got it for $9.99 shipping a few months after my 1070 FTW. On a personal note, I really like EVGA as a company, both in products and in their unmatched support. Forever a loyal customer.

As for the Powerlink:
Great idea for those that aim for a case with certain neat wire aesthetics, or a slim width case where space is an issue. Got the Powelink today and as always, exceptional EVGA packaging. The link itself seems rather cheap, with parts that feel a bit flimsy. The two power plugs that go into the video card are held in place by four incredibly tiny black Allen wrench screws. Included in the packaging are two extra screws and a tiny Allen wrench. The screws hold the power adapter 8+8 (or 8+6) dual plugs into the L shaped powerlink. This is a SUPER pain in the ass to setup and they have to be slid into the proper alignment then screwed tight. The miniature screw can come all the way out and get lost real fast in your case (experienced it).

The big issue I had was getting the Powerlink off. I thought it would snap off easy, but surprisingly you have to undo ALL four screws, unattach the power plugs, and pinch them to get them off. Part two of super pain in the ass.

I am someone who tinkers and often unplugs parts in my computer and in the end this trouble just seemed to much to deal with more than once. I ended up not using the Powerlink and went back to using the cards power plugs.

For the $9.99 I paid (shipping), I am ok with that. I am not sure what the price of this product is, or will be, but anything more than $10 (shipping included) is just not worth it in my opinion.

See Post #4 Below from EVGA_JacobF
Use a Small Screw Driver to Open the Clips to Remove the Power Link.
But to be true they should not be installed and removed only to play with them.

I like my powerlink which i got earlier this week. Makes it a lot easier to route cables. I don't see a reason to remove it once it is on unless you need to clean the heatsink but even then it isn't an issue.

Do you mean removing it off the card? If so just need to squeeze the two rubber parts to remove.

EVGA_JacobF
Do you mean removing it off the card? If so just need to squeeze the two rubber parts to remove.

Got it I see how the One Side is a little Different than the other Side.
Thanks EVGA_JacobF  That makes it so much Easer.

Will the powerlink fit the GTX 970?, doesn't look like the segment that connects to the card is long enough to reach.

$29.99 + $9.99 for shipping seems like an excessive amount for something tomjulio describes as cheap and flimsy.  Think I'll pass for now.

I was going to order 2 this morning but they limit it to one per house hold. PASS. and it would be $80 for 2.

It wasn't all that hard for me. I just loosened both sides, slid them over to fit my connectors, tightened in place once inserted. I didn't even pull the card out of the system. Just inserted the Allen wrench in from the bottom by feel.

The 970 SC I have would not work, the connectors are too far back. I wish they'd release a special extended version for these cards. As it is, I had to string the 970s power cables behind the powerlink to keep them out of the way.

MaXKiLLz
$29.99 + $9.99 for shipping seems like an excessive amount for something tomjulio describes as cheap and flimsy.  Think I'll pass for now.

WOW! I like what you say or Hearsay is a better way of putting it.
 
For FTW Card with the Heat Sing Fins in the Vertical position they are Supper Great.
They are Simple and Light Weight, it is not like we need a One Pound Power Connector.