WOW, didn't mean to cause a stir. I love and use EVGA graphics cards exclusively and I'm looking into trying out their power supplies as I see nothing but great reviews on build quality.  
Howdy2u2: yeah you're right for calling me out on that one. Nvidia owes us our $30 not EVGA. My bad, I just automatically associate the two since EVGA is all I buy for cards.
I don't expect Vulgsr language removed in life for free, I work 60 hrs a week. But when a company as big as EVGA says FREE in giant letters with a tiny asterisk next to it; that is a marketing ploy I can't stand. 
That's it, that's all there is to it. They should have said get a Power Link for $10 for qualified buyers. I think $10 is a fair price, I'm sure they didn't make millions of these so I bet at that price for the product and shipping they are making little to no profit. 
And I'm the last person who feels they are "entitled" to anything.

Here is a shot from EVGA's own site that clearly says FREE and contains no asterisk.
I'll stop beating a dead horse because like I already stated I am purchasing one, I think $10 is more than fair, and I'd like to make some friends here.
I'm experiencing slight artifacts/flickering from my 1080 SC. I'll post in the proper forum. 

The promotion page started here:
 
http://www.evga.com/articles/01058/evga-powerlink-promotion/
 
It clearly says shipping and handling not included so it's your choice as a consumer whether to pay for the shipment of the item.

I find it really sad that when EVGA has Promotion like this we have so many people that complain like a child in a toy store screaming I want that I want that not knowing that someone has to pay for what they are screaming about that only ends up in the bottom of their toy box. Seems that their are so many now in our world that want everything for free because they think the world owns them. People see Free to them this means that the company has to pay for their gas to drive and pick it up or even buy their Plane Ticket and Cab Fare to go pick it up at the company headquarters.
"a company as big as EVGA" EVGA is not a big company like Sears or Coca-Cola, they are a small company that provides main stream devices for users who build (Assemble) computers and other small devices they are supported by it's consumer and if the consumer stop buying from EVGA they would have to close their doors. They are not a Mass Production Company that provides hardware to HP or Dell or even IBM. They may have small ties that provide some hardware to places like Best Buy. OK End of Rant Number Two.
 
I like this from above.

 
TV offers you see on TV all say and get a Second One for Free but Pay a Shipping and Handling Fee.

Chaos_21
Ten dollars for shipping a very small item is actually a little high.
An economy shipping option like amazon or newegg provides is something that EVGA needs to implement for all it's products.

I could not agree more- that option would help.
I work for a company that ships out truckloads of product each day and the retail purchases over $100 are free freight (ground)
What has happened (at least here) is UPS - not USPS has raised their freight costs to an all time high - so I can not negotiate free shipping to my resellers -the customers that buy and sell my product because it just eats in to whatever profit I could make.
It really sucks because as December draws closer, our sales typically start to slow.
My company does well but we are nowhere near an Amazon or Newegg.
 
ps - our RMA shipping policy is the same as EVGA

It costed evga $1.36 to ship Thermal pad kit in a yellow bubble wrap envelope. I bet the powerlink will be shipped using same method. Lot's of people would gladly pay $10 fee over $30+ to buy evga powerlink.