If you can wait until January, then you could get a 1080 Ti. I would highly advise against a second 980 Ti at this time. I have two and multi-GPU support hasn't been worse than it is now. Of the recent games I've purchased:
- Gears of War 4: No multi-GPU support
- Forza Horizon 3: No multi-GPU support
- Civilization 6: Extremely poor multi-GPU support (although it doesn't really matter)
- Battlefield 1: Terrible SLI profile. I used a custom profile with the open beta, which worked much better. The same custom profile is no longer possible.
I purchased a handful of other games this year and multi-GPU support sucks for the most part. These are dark times for enthusiasts. I would also advise against a 1080, since it's not a large enough upgrade. The other option is to go for a Titan XP if you absolutely need to upgrade now.