http://www.gamersnexus.net/news-pc/2666-evga-heat-solution-thermal-imaging-of-vrm-1080-ftw

Noise is at ~38.6dB for the GTX 1080 FTW before the VBIOS mod (when the VRM was much hotter), with fan RPM auto-controlled to its peak of around ~1600RPM. The post-VBIOS change (simulated based on EVGA's direct advice to GN, by simply changing the fan RPM to 2200 manually) is at 47.1dB, or a perceived increase that is just shy of 2x to a listener.

 
47.1dB
 
Wat.
 
I think I'm not the only one when I say: at that noise level I would never buy your card. I would never have bought it!
 
 
You know what EVGA? I don't your "fix", I want to get my money back or exchange my FTW for a different card that doesn't have these issues. Either by you or by another manufacturer.
 
Your "fix" makes the card twice as loud and doesn't even address thermal pads on the RAM not reaching the plate. What exactly is your business strategy here? You should exchange the entire cooling solution through RMA or offer people an entirely different card with a different cooling solution. Or give us our money back.

Ya, 47dB is incredibly loud compared to the original spec.

evgacustomer01 are you saying that the sound before was only 23.55dB?
If you want 0dB I would recommend a Custom Water Loop or the Hybrid Cooler.
Levels
Passenger car at 65 mph at 25 ft (77 dB); freeway at 50 ft from pavement edge 10 a.m. (76 dB).
Living room music (76 dB); radio or TV-audio, vacuum cleaner (70 dB).
Arbitrary base of comparison. Upper 70s are annoyingly loud to some people.
 
Quiet suburb, conversation at home. Large electrical transformers at 100 feet. 50dB One-fourth as loud as 70 dB.

That was an early solution before finalized, but the final is around 2000 RPM during Furmark (normal gaming will be lower). During Furmark it is necessary for the fans to spin at 2000RPM. Normal gaming will be quite a bit lower.

bcavnaugh
evgacustomer01 are you saying that the sound before was only 23.55dB?

No, it was ~38.6dB as stated by gamingnexus. dB is not a measurement of perceived volume, so you don't double the number of dB to get "twice as loud". Actually, an increase of about 10 dB is considered "twice as loud".
 
 

bcavnaugh
evgacustomer01 are you saying that the sound before was only 23.55dB?
If you want 0dB I would recommend a Custom Water Loop or the Hybrid Cooler.

The decibel scale doesn't work like that, it's logarithmic. An increase of just 10dB will be perceived as roughly twice as loud. If the card was originally 23db (it wasn't) then 47dB would be over four times as loud to the listener. 

Also, the BIOS has been released and can be downloaded here: http://forums.evga.com/EVGA-GeForce-GTX-10801070-PWM-Operating-Temperature-Update-m2573491.aspx 

EVGA_JacobF
That was an early solution before finalized, but the final is around 2000 RPM during Furmark (normal gaming will be lower). During Furmark it is necessary for the fans to spin at 2000RPM. Normal gaming will be quite a bit lower.

So is the new BIOS with faster fan speeds necessary even with the new thermal pads, or is it a stopgap measure until the new pads are installed?
 
Even though normal gaming will be lower, there will still be a noticeable increase in noise.

bcavnaugh
 are you saying that the sound before was only 23.55dB?

No. A 6dB increase is perceived by the human ear as a doubling of the loudness.

EVGA_JacobF
That was an early solution before finalized, but the final is around 2000 RPM during Furmark (normal gaming will be lower). During Furmark it is necessary for the fans to spin at 2000RPM. Normal gaming will be quite a bit lower.

So during normal gaming it's something between 1600 and 2000. That is still going to be louder than all your competitors, isn't it? Also we still have to buy new pads for the RAM, since they are not included in the Thermalmod. So you have the loudest or one of the loudest cards on the market and we still might need to fix the thermal pad situation ourselves.