It's a bit of a pain indeed, but lets be fair to EVGA, they are offering to RMA cards and have their Tech's fix it if you feel uncomfortable applying the fix yourself, and the card is under warranty so even if you chose to do the thermal pads yourself and botched it, they are still obligated to fix it.
It's not like it has been brushed under the carpet either, there are replies from EVGA reps in threads, it would be great if they could put out an official statement in regards to the vram though and I am sure they will if its not just a few isolated cases. I would hope, for anyone who has a card where the thermal pads are not connecting to the vram that EVGA would offer to give additional pads for those.
The only real issue I see is the affect on the re-sale of the card, and for something that costs 700 euro it's very frustrating.