Hmm so a whole new benchmark program, not just an add on to 3dmark like timespy was.
well it's been a few years since 3dmark was released, I guess it was about due for a new one (though timespy threw my "benchmark software predicted release schedule" for a loop)
it's 50% off on steam btw right now, so $10 for the advanced edition (as always free for basic edition, and big bucks the professional business edition, not that many need to worry about that one)