I have confidence in EVGA with graphic cards.
Only on me is to careful read before purchase and to choose model I like.
After GTX980Ti Hybrid is launched and posts of people who bought that model I concluded that EVGA custom PCB with AIO Liquid cooler is best option after Hydro Copper model. Only better option is Classified + waterblock. 5-6 years, from GTX580 Classified Hydro Copper that's best option on market.
But because I don't have custom loop I need to choose FTW Hybrid. With custom loop off course Classified with waterblock.
Some people immediately replace paste and thermal pads on their new graphic cards.
There is something interesting in that, even if improvements is 1-2C enthusiasts like to put own paste, some best from market and own thermal pads... :).
But Looks like this is real difference in temperature if people install thermal pads on 1070/1080 ACX.