Well, from what I know supposedly to be entitled to get Gears of War 4, you have to register your card and then get a redemption code. I myself did that and it seems that since I did not get it in the US hence I am not entitled
For powerlink, again I understand that you need to register for it too and pay for the postage charges EVGA is charging you for it. Since Malaysia (my home country) is not covered hence I am not qualified for it.