I been a long time evga customer. I'm far from a lapdog/cheerleader for them. I currently own a GTX 1080 FTW purchased in July, I've had zero problems with the card. If by chance something happens, i know evga will take care of it. I did purchase an extended warranty for my GTX1080 FTW.
Like i said in another topic, quickest way evga could put customers minds at ease, is to extend the warranty on select 1070/1080 cards. EVGA has done that in the past on select GPU's and power supplies.
If the customer has a 3 year warranty, bump up to 5 years.
If the customer has a 5 year extended warranty already, bump it up to 10 year.