EVGATech_RayH
Personally I am not sure where the reports are coming from. All of the techs here at EVGA are concerned when our cards develop any issues, we are all owners of the cards ourselves. We understand completely customer concerns, and I fully expect that as this develops we will have more information to present.
Websites mostly, and the Tom's Hardware report in particular.
Those infra-red images and the big numbers attached to them made people take notice. It's then easy to link any issue/fault with that, even if it probably isn't.
An eVGA rep has come out and said the test run by T/H wasn't valid, as it isn't recommended, and eVGA have done their own testing with more accurate probes, but that is just words in a bigger news story.
eVGA should, on it's website, publish these results in a similar form to what people see on tech review sites. In an information vacuum, there will be plenty of rumour and opinion to fill the void. You can see this already.
Paradoxically, eVGA offering the thermal pads, will just confirm in some minds that there is a real problem here.
What people would also have noticed on the testing (irrespective of whether it recommended or not, or its real-world or not) is that the eVGA cards recorded temps 20-30 deg C (IIRC) higher than the other brands tested. That suggests ACX 3.0 is an inferior cooling solution, compared to others. It may well be adequate, but that will shift perceptions.
I don't consider myself to be much prone to knee-jerk reactions, but I'm considering returning my 1070 FTW for a refund - i don't think it's going to explode and burn my house down, but, all things being equal, the hotter running card is more likely to encounter issues than a cooler one.