I hated my ACX cooled 770 SCs, I vouched to never buy that cooling type ever again. Noisey, and not good for actual case cooling. Since I returned to radial cooled 1080 GTX F|E my case temps are way down due to the heat from the gpu being tossed out the back of the case and not down into the center of Motherboard/PSU. I can't believe their able to market the ACX/axial cooled cards as cooler running, yeah sure maybe the gpu itself runs a hair cooler, but the rest of your hardware is eating all that hot air from the ACX fans blowing on the hardware components. I'll argue this with anyone, that radial designs are overall better for motherboard componenets, PSU and rest of case hardware.