Do you have EVGA Precision software installed? I know you mentioned this is your first EVGA card...
If not --
1. Download install EVGA precision XOC.
2. Click on Fan "Curve" icon
3. Enable Automatic Fan Control
4. Select "Aggressive preset"
5. Click "OK"
Make sure the EVGA Precision auto-starts on Windows
In the 'General' Tab, select "Start minimized" and "Start With OS"