Yeh fair enough i don't doubt that. I don't read into them, as i prefer passive GPU's. I put liquid on my CPU's tho.
End of the day, no-matter what card you talk about, you always have 3 main components generating heat of their own.
GPU, VRAM, and VRM's, and its up to the manufacturer to strike the right balance of heat distribution from those
components, to the right available areas of the cooler to maximize its effectiveness. I'd hate to be the engineer that's
responsible for this task. There's a lot at stake and getting that balance wrong would be quite a concern for them.