Car audio is not any different than general audio, including home theater surround. If you know everything there is to know about home theater audio and setting up the audio, you pretty much have the knowledge about car audio. If you're wanting to get into reflex boxes and tuning the frequency of the box, that can take some skill and knowledge. My personal taste for car audio is component speakers rather than 2way or 3 way speakers. They have a broader spectrum to render more accurate sound(s) than 2way/3way systems.
The speakers put out the same frequencies as general audio do. In fact, if you wanted, you can even take the car audio and use it for home theater, and will sound just as good.
Getting into your car and taking apart the stuff within your car (e.g. door panels, carpet, etc.) that can take alot of time, though.