My GTX 1060 SSC stays pretty cool with the fan curve I use in a case that doesn't have the best air flow.
With the mild 200mhz OC on the core and 350 on the memory the fan curve I have set rarely exceeds 70% fan speed (which is set for 60c). That keeps me happy as the card stays cool and the sound is barely noticeable as I usually have music in the background going.