Well said. I doubt anyone has a problem paying $10 for this, it is about honesty. From my experience in this area I would estimate that you are close to the cost for corporate shipping rates. Being a new product, per unit manufacturing costs are still a little higher then they will be because of initial R & D and production setup. Likely $8 or less each, down to $5 or less after 6-12 months. They are not losing money by giving these away "free", there may even be a small profit which will cover labor costs etc. The point I think he was making is that these do not cost $10 to ship. Tell me it is $10 with free shipping, or $5 with $5 shipping. Be honest, most people know generally what shipping cost and it kind of smacks you in the face when you see $10 "shipping" for something this size. It is still a good gesture by EVGA in the end.