It seems to me you are projecting your own interpretation of what the program is or isn't onto others. It is what is written on their step-up page. I contacted EVGA via chat to confirm the details of the program before I made my purchase and signed-up.
Your response suggesting we are abusing the program is antagonistic at best. The topic of this thread is the wait time involved in the program. Do you really think 4+ months is a reasonable wait time?
What I find most frustrating is these cards are available now and they are prioritizing shipments of them to retailers rather than prioritizing them to customers who committed to buying them months ago through the Step-Up program. I understood when nobody could get one, but now that I can pull up any given retailer and see cards in stock while I'm still waiting for months is very frustrating. The fact they hide our place in queue to further obfuscate things only adds to the frustration.
EVGA does a lot of good things which is why I came to them and bought one of their cards, but this handling of the Step-Up program isn't one of those good things. It's very disappointing.